Director, Concept Design - Hollister
Winston-Salem, Forsyth County, North Carolina, 27104, USA
Listed on 2026-08-21
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Creative Arts/Media
Fashion Design/ Tailoring, Graphic Designer, Fashion Business & Operations
Job Description Director/Sr Director,Hollister Concept Design Location
Global Home Office, Columbus, Ohio
Role OverviewThe Director / Senior Director of Concept Design will define and evolve the creative and trend vision that fuels Hollister’s design strategy. This role exists to inspire and inform product design by translating cultural insight, global trends, and brand DNA into clear creative direction forprint,pattern and apparel teams.
As a senior creative partner, this rolehelps designers stay ahead ofteenculture shaping seasonal concepts, longrange trend narratives, and creative guardrails that inform silhouettes, fabrications, color, graphics, and overall product expression. The ideal candidate is highly creative, culturally fluent, and forward thinking, with a proven ability to influence product teams without owningday to daydesign execution.
What Will You Be Doing?- Lead the global trend and concept vision for Hollister apparel,print and pattern,ensuring the brandremainsforward, culturally relevant, and differentiated
- Develop and presentseasonalcreativedirectionthat guides apparel design across categories, genders, and regions
- Identify emerging and macro trends in fashion, youth culture, music, art, social platforms, and lifestyle,translating into actionable insights for design teams
- Partner closely with Apparel Design leaders to inspire newness while maintaining brand consistency and point of view
- Create and deliver compelling concept materials (trend decks, mood boards, narratives, visual storytelling) that inform design direction
- Help designers interpret trends through a Hollister lens balancing aspiration, accessibility, and commercial relevance
- Influence color, material, silhouette, graphic, and styling direction through concept leadership, not direct design ownership
- Gain inspiration throughdeepcustomer immersion,spending time in the environments, communities, and cultural moments that influence how our customer dresses and expresses themselves, and translate findings into clear trend insights & recaps for design
- Collaborate with Visual partners as needed to ensure product concepts translate clearly at point of presentation
- Bachelor’s degree in Fashion Design, Fashion Merchandising, or a related creative field (or equivalent experience)
- 10–15+ years of experience in trend forecasting, concept development, or creative leadership within apparel or fashion brands
- Deep understanding of global youth culture and fashion trends, with a strong instinct for what’s next
- Strong visual storytelling skills, with the ability to turn cultural insight into clear, actionable creative direction
- Comfort operating in ambiguity and early‑stage ideation, where trends are still forming
- Executive‑level communication skills with experience presenting to senior leadership
- A clear, confident creative point of view grounded in brand and consumer understanding
- Ability to meet deadlines in fast paced retail environment
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennia ls with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids,and Hollister, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e,,
At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
Benefits & PerksAs an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to…
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