Senior Product UX Designer

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

THE OPPORTUNITY: Senior Product UX Designer

REPORTS TO: Senior Director of Product

LOCATION: US - Remote

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Hybrid

Birdy Grey is hiring a Senior Product UX Designer to craft exceptional experiences across the customer journey, from enticing product discovery through conversion and post-purchase lifecycle. This is a high-craft IC role at the center of product, engineering, and creative. The ideal candidate designs for both commerce conversion and engagement-first experiences, and brings a mix of design and systems thinking, accessibility fluency, and a genuine Gen Z cultural lens.

SCOPE OF RESPONSIBILITIES

• Own end-to-end UX for assigned product areas, from early concept through final Figma handoff.
• Own and evolve design system patterns and component standards, partnering with engineering to maintain consistency between Figma and production.
• Design conversion-optimized experiences across product discovery, consideration, cart, checkout.
• Design engagement-first features: quizzes, shopping and party coordination tools, and social sharing surfaces that fuel Birdy Grey’s lifecycle strategy.
• Partner with engineering on technical constraints (component libraries, APIs, microservices) and design within them without sacrificing quality.
• Collaborate with the creative team to keep digital experiences cohesive with brand identity and campaign direction.
• Conduct design reviews, usability sessions, and research synthesis to ground decisions in real user behavior.
• Advocate for and implement WCAG accessibility standards across all design work.
• Communicate design rationale clearly to cross-functional partners and stakeholders.
• Partner with Product, Growth, Analytics, and Engineering to identify customer friction, develop hypotheses, design experiments, and use results to improve conversion, engagement, and retention.
• Use quantitative and qualitative data to inform design decisions, including behavioral analytics, session recordings, customer research, and experiment results.
• Continue evaluating experiences after launch, using performance and customer behavior to identify opportunities for iteration and improvement.

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor’s Degree Required

EXPERIENCE / REQUIREMENTS:

• 6+ years UX/UI design experience with a portfolio spanning commerce (conversion-driven) and engagement-driven experiences
• Mobile-first instincts with a track record of designing for conversion on small screens
• Expert-level Figma: component creation, auto-layout, variables, prototyping, and developer handoff. You are the person others come to with Figma questions
• Deep WCAG 2.1/2.2 AA fluency: a practitioner's understanding of inclusive design, not checkbox compliance
• Strong design theory foundation: you can articulate why a layout works, cite interaction design principles, and give constructive critique
• Data-informed: comfortable with A/B test results and session…