Brand Designer, Video

A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide.

Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role s means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.

This is a union-represented role covered under the terms of a collective bargaining agreement with DMU.

The Brand Designer (Video) creates compelling visual stories that bring the NPR brand to life.

This role develops, produces, and edits existing video assets, as well as shooting original video content that supports NPR's communications, fundraising, executive communications, recruitment, employee engagement, events, and strategic initiatives. Working closely with creative, communications and marketing colleagues, the Brand Designer (Video) helps tell the story of NPR through thoughtful, audience-centered visual storytelling, and supports the objectives of marketing campaigns.

The ideal candidate is an experienced producer with strong creative instincts, excellent technical skills, and a passion for telling authentic stories. They are equally comfortable developing a concept, interviewing subjects, directing a shoot, editing the final piece, and collaborating with colleagues across the organization to produce work that reflects the quality and integrity of the NPR brand.

• Develop original video concepts that communicate NPR's mission, impact, and institutional priorities.
• Produce videos that support fundraising, executive communications, recruitment, internal communications, events, member station engagement, and other strategic initiatives.
• Identify stories that highlight the people, partnerships, and work behind NPR's public service mission.
• Collaborate with the creative team to translate organizational priorities into compelling visual stories.
• Recommend creative approaches that strengthen audience engagement and understanding.

• Lead every stage of the production process.
• Develop concepts, scripts, interview approaches, production plans, and schedules.
• Produce and direct interviews and field productions.
• Capture high-quality video and audio in studio and on location.
• Edit, color correct, mix audio, and deliver finished content optimized for multiple platforms.
• Manage graphics, captions, music licensing, and other post-production elements.

• Help establish a distinctive visual style for non-editorial video that reflects NPR's values and creative standards.
• Maintain consistency in visual quality, tone, pacing, and storytelling across projects.
• Experiment with new formats and production techniques while ensuring every piece serves a clear communications objective.
• Balance creativity with accessibility and audience needs.

• Plan and coordinate multiple productions simultaneously.
• Manage production schedules and logistics.
• Coordinate freelancers, vendors, talent, and production partners when needed.
• Maintain production equipment and recommend future investments.
• Organize…