Corporate Marketing Specialist - Equipment Photography

Corporate Marketing Specialist
- Equipment Photography Department:
Corporate Marketing Home Office:
Atlanta Headquarters | 1451

E. 276th St., Atlanta, IN 46031

Reports To:

CEO and/or Corporate Sales Management Employment Status:
Full-Time;
Exempt (Salary) Travel:
Frequent travel throughout the workweek among Atlanta, Fishers, Lebanon, Muncie, and Mooresville, Indiana. A vehicle allowance will be provided for required travel in accordance with company policy. Work Arrangement:
Fully on-site at Reynolds locations, with Atlanta Headquarters serving as the home office. Remote and hybrid work are not available. POSITION SUMMARY The Marketing Specialist
- Equipment Photography is an entry-level position responsible for photographing equipment and preparing accurate, organized equipment content for sales, advertising, and auctions. Equipment photography is the primary responsibility of this position, requiring frequent travel among all five Reynolds Indiana stores throughout the week and substantial time working outdoors on equipment lots. The employee must be comfortable safely driving, operating, and repositioning equipment on the same store lot to stage it for photography.

Equipment ranges from large agricultural machinery, including tractors and combines, to small lawn and garden equipment, mowers, compact equipment, attachments, and everything in between. Hands-on equipment operation is an essential part of the job. Using a smartphone, this employee captures clear, consistent photographs that accurately represent each machine, documents identifying information and equipment details, and organizes complete photo sets for use by sales staff and leadership.

As time allows, the employee also supports general Marketing Department responsibilities, including social media, videos, photography, and other creative projects. The position works alongside the other Marketing Specialists and reports to the CEO and/or Corporate Sales Management.

• Travel frequently among all five Indiana store locations throughout the workweek. Plan visits around equipment availability, sales and auction deadlines, weather, and changing business priorities.
• Work with sales staff, Store Managers, Corporate Sales Managers, and lot coordinators, where applicable, to locate and identify equipment requiring photographs, confirm stock numbers, and prioritize incoming or previously undocumented inventory.
• Use Sedona trade notifications and the weekly inventory list of equipment not yet advertised to build and track photography tasks. Coordinate with the appropriate ordering staff for new equipment needing photographs.
• Plan store visits in advance and contact the location's Service Manager(s) with the specific equipment needing cleaning and preparation, the scheduled photography date, and the deadline to have it ready. Allow adequate preparation time and confirm readiness before traveling so photographs can be completed efficiently upon arrival. Coordinate with sales staff to confirm equipment locations and track photography completion. EQUIPMENT OPERATION AND PHOTOGRAPHY
• Personally drive and reposition equipment, from large agricultural machines to small lawn and garden units, from its current location to a suitable photography area on the same lot and return it to the designated location afterward.
• Complete required equipment-specific training and demonstrate safe operation before independently moving a machine. Follow company procedures, manufacturer guidance, and site traffic rules; obtain assistance when equipment condition, unfamiliar controls, visibility, or clearance makes a move unsafe.
• Choose staging locations with adequate clearance, suitable light, and uncluttered backgrounds. Coordinate equipment readiness with store personnel and promptly notify Service if equipment does not operate properly.
• Use a smartphone to capture sharp, well-lit, consistently framed photographs that meet company standards for online advertising, customer quoting, and auction listings.
• Capture complete equipment views and relevant details, including front, rear, both sides, operator station or cab, controls, hour meter, tires or tracks, attachments, identification plates, and visible wear or damage as applicable.
• Accurately show equipment condition. Review photos before leaving the location and retake blurred, dirty, incomplete, poorly lit, or obstructed images. Do not use editing or AI to conceal damage, change features, or misrepresent condition. EQUIPMENT DETAILS AND PHOTO…