Graphic Designer

The Graphic Designer plays a key role in shaping how Carlisle Architectural Metals (CAM) and its five brands present themselves in the marketplace. This position is responsible for translating brand strategy, product value, and customer insights into compelling, consistent, and high-impact visual content across all marketing and communication channels.

Supporting all five CAM brands, this role partners closely with Marketing, Sales, Product, Technical, and Customer Service to ensure creative output is strategically aligned, on-brand, and effective in driving customer understanding and business outcomes. This is a hands‑on design role with strategic influence, requiring the ability to balance creativity, brand governance, and business priorities across a complex, multi‑brand portfolio. Candidates based in the Waukesha, WI area are preferred;

remote work arrangements may be considered.

(This list is not all‑inclusive and may evolve as business needs change.)

• Leads overall visual strategy and is directly responsible for execution of all design projects across CAM’s portfolio of brands.
• Owns projects from concept through final production, ensuring strategic alignment, quality, accuracy, and on‑time delivery.
• Contribute creative thinking and lead the visual strategy for campaigns, product launches, and strategic initiatives.
• Apply and uphold brand standards while identifying opportunities to refine, strengthen, and evolve brand expression over time.
• Partner with Marketing leadership to develop, refine, and govern brand guidelines, including visual identity systems, typography, color palettes, imagery, and brand voice.

• Conceptualize and execute engaging graphic and digital assets across multiple channels, including but not limited to:
• Digital and print advertising
• Trade Shows, including full attendee experience
• Sales enablement tools (presentations, sell sheets, brochures)
• Product and technical documentation
• Blog posts, white papers, and thought leadership materials
• Continuing education and training content
• Social media and digital campaigns
• Translate complex or technical information into clear, visually compelling content.
• Design with a customer‑first mindset, clearly communicating value propositions and differentiators.

• Collaborate with Marketing, Product, Engineering, Sales, Customer Fulfillment, and HR to understand business needs; execute and deliver effective visual solutions.
• Support internal communications, change initiatives, and training efforts where visual storytelling enhances clarity and engagement.
• Participate in creative reviews and campaign planning discussions, offering thoughtful input and solutions.

• Manage multiple design projects simultaneously, ensuring deadlines, priorities, and quality standards are consistently met.
• Maintain organized asset libraries, templates, and version control across brands.
• Identify opportunities to improve creative workflows, tools, templates, and efficiency.
• Stay current on design trends, tools, and best practices, particularly within B2B, industrial, and technical environments.
• Proactively bring forward new ideas, concepts, and creative approaches that elevate the CAM brand portfolio.
• Continuously assess and improve the effectiveness and impact of creative deliverables.

• Strong understanding of brand systems, visual identity, and design principles.
• Knowledge of multi‑channel marketing and how design supports customer engagement and sales enablement.
• Familiarity with B2B, industrial, manufacturing, or technical industries preferred.

• Advanced proficiency in Adobe Creative Suite / Creative Cloud.
• Strong design, layout, typography, and visual storytelling skills.
• Proficiency in Microsoft Office, particularly PowerPoint.
• Ability to manage multiple priorities, deadlines, and stakeholders effectively.
• Strong verbal and written communication skills.

• Ability to think strategically while executing tactically.
• Ability to work effectively across multiple brands while maintaining clarity…