Instructional Designer

CRUNCH FITNESS – Instructional Designer

WORK LOCATION: This role offers the flexibility to be home-based anywhere in the U.S. If you’re near our Jacksonville, FL, New York, NY, Portsmouth, NH, or Dallas, TX offices, we follow a hybrid model with three days a week in the office.

REPORTS TO: Director of Training & Development

STATUS: Exempt

Crunch Fitness is a rapidly expanding fitness brand with over 500 franchised and corporate‑owned gyms across the United States and internationally. Rated as the #1 Fitness Franchise by Entrepreneur in 2024 and 2025, our unfiltered philosophy of “No Judgments” drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation.

Experience the unique opportunity to be part of our high‑growth team, where professional development and advancement are plentiful. Together, we are redefining the fitness industry.

At Crunch, we believe learning should be FUN! The Instructional Designer is responsible for the planning and development of innovative, engaging, and interactive learning modules with a primary focus on eLearning to create scalable, measurable learning solutions that drive performance and behavior change. This includes, but is not limited to, gamification, creating video, animations, simulations and graphics to drive impact and continue to elevate our learning experiences across the network.

The Instructional Designer will apply sound instructional design principles to execute on the development and implementation of learning projects.

• Create innovative, engaging, and interactive training content (eLearning, microlearning, blended learning, tutorials, voiceovers, graphics, simulations, animations, etc.) to support diverse learning styles
• Apply tested instructional design theories, practices, and methodologies
• Recommend exercises and activities that enhance the learning process
• Create supplemental job aids as needed
• Source and/or create images and visuals to enhance the learning experience

• Collaborate with Subject Matter Experts (SMEs) to analyze, design, develop, and evaluate curriculum and eLearning materials
• Partner with SMEs to write and develop eLearning content that maximizes retention and supports Key Performance Indicators (KPIs)
• Ensure training meets the needs of a multigenerational workforce with varying levels of experience and expertise

• Manage all project timelines and coordinate with internal stakeholders and contractors to ensure schedule adherence
• Act as project manager throughout the full lifecycle of eLearning course development
• Manage multiple projects simultaneously while meeting deadlines
• Maintain project documentation and course folders
• Ensure projects are delivered on time and within budget

• Test and launch all new and updated courses
• Manage the informal learning area of the LMS by creating and posting videos, animations, and images
• Drive LMS adoption and promote a culture of continuous learning

• Monitor company process changes and proactively update existing eLearning content
• Troubleshoot issues related to eLearning courses
• Ensure accuracy, functionality, and relevance of all learning materials

• Draft network communications announcing new or updated courses
• Support learners and stakeholders during course launches and updates

• Monitor training activities and assess training effectiveness
• Evaluate learning outcomes and alignment with business objectives

• Provide coaching and mentoring to team members on instructional design best practices and methodologies
• Support learning development and implementation across the team

• Research and stay current on learning and development software, technology, and industry best practices
• Continuously recommend improvements to learning strategies and tools

• Perform special…