Social Media Manager & Digital Marketing Virtual Assistant

Industry: Real Estate (Sales Consultant – Single Community Focus)
Location Focus: Leland, Wilmington & broader North Carolina Start Date: ASAP once candidate is selected

• Build brand awareness
• Establish credibility in a competitive sales floor
• Attract realtors and buyers
• Create a strong social media presence

The client needs a proactive, collaborative VA who can:

• Guide her on strategy
• Conduct market research
• Suggest content ideas
• Build her social media foundation from scratch
• Eventually help her move toward events and community positioning

This role is not just execution. It requires initiative and strategic thinking.

• Create and optimize Facebook Business Page
• Optimize Instagram profile for real estate branding
• Ensure branding consistency (bio, highlights, profile image, contact details)
• Set up content templates using Canva
• Implement posting system & workflow

• Develop weekly content calendar
• Create branded graphics using Canva
• Write engaging captions tailored for:
  • Realtors
  • Local buyers
  • Out-of-town prospects
• Post consistently on:
  • Facebook
  • Instagram

• Community highlights
• Property features
• Testimonials
• Educational real estate tips
• “Why move to North Carolina” posts
• Seasonal event posts
• Personal branding content

This is a key part of the role. The VA must:

• Research North Carolina real estate trends
• Identify realtor engagement strategies
• Research competitors (other sales consultants)
• Analyze what younger agents are doing effectively
• Suggest positioning strategies for Nicole

Geographic Focus:

• Leland, NC
• Wilmington, NC
• Charlotte & Raleigh (potential relocation buyers)
• Broader North Carolina

Goal:
Build relationships with realtors who can bring buyers.

• Creating content targeted at realtors
• Identifying realtor networks/groups
• Supporting event promotion (future phase)
• Suggesting collaboration opportunities

• Help plan event promotion campaigns
• Create digital invites
• Promote seasonal outdoor events (summer focus)
• Build anticipation campaigns

• Weekly progress report
• Engagement tracking
• Growth metrics
• Recommendations for improvement
• End-of-day updates
• Weekly summary report

• Experience in real estate social media (preferred)
• Strong Canva design skills
• Proficient in Facebook & Instagram
• Able to build strategy, not just execute
• Conducts independent research
• Proactive communicator
• Comfortable working with non-tech-savvy client
• Patient, collaborative, and consultative
• Strong English communication skills

• 10 hours per week (trial phase)
• Flexible shift
• Must provide proactive updates

• Increase to 20 hours per week once systems are established
• Potential long-term / full-time growth