Director of Online Enrollment

Appointment Type

* At-Will 1

Bargaining Unit

* MPP 1

Job Search Category/Discipline

* Administrative 1

Time Basis

* Full Time 1

PTOC

Director of Online Enrollment

Apply now Job no: 557956

Work type:
Management (MPP)

Location:

Los Angeles

Categories: MPP, Administrative, At-Will, Full Time

Job No: 557956; 05/06/2026

DIRECTOR OF ONLINE ENROLLMENT

California State University, Los Angeles, invites applications for the above Administrator III position.

The University:
California State University, Los Angeles (Cal State LA) is one of 22 campuses within the California State University system. The University is the premier comprehensive public university in the heart of Los Angeles. We offer nationally recognized programs, and our faculty have a strong commitment to scholarship, research, creative pursuits, and service.

As a federally recognized Hispanic-serving (HSI) and Asian American, Native American, and Pacific Islander-serving institution (AANAPISI), Cal State LA recognizes the transformative power of education and embraces its duty to identify and serve the needs of all its students. The University is committed to creating a community in which a diverse population of students, faculty, and staff can thrive.

The Position:
The Director of Online Enrollment, reporting to the Dean of the College of Professional and Global Education (PaGE), provides executive leadership for the design, launch, and scaling of LA Online, Cal State LA's new, institutionally owned online learning and enrollment enterprise. This role leads the development of an internal Online Program Management (OPM) model, aligning academic innovation, enrollment growth, and student success for online degree, certificate, and extension credit programs serving adult and mid-career learners.

The Director is responsible for the end-to-end online enrollment lifecycle, including market intelligence, portfolio strategy, digital marketing, recruitment, admissions coordination, onboarding, retention, and re-enrollment. The role partners closely with academic colleges, central enrollment units, academic technology, IT, institutional effectiveness, and student services to ensure a cohesive, data-driven, and learner-centered online experience. This position oversees multiple functional teams, manages internal and external vendors as needed, establishes performance metrics and dashboards, and develops sustainable financial and operational models to support long-term growth and quality.

Required Qualifications &

Experience:

Bachelor's degree from an accredited four-year college or university. Minimum of seven (7) years of progressively responsible experience in online enrollment management, higher education marketing, recruitment, admissions, or related fields. Demonstrated experience managing end-to-end online enrollment operations, including marketing, recruiting, and retention. Experience working across academic and administrative units in a complex higher education environment. Incumbent must demonstrate an interest or ability in working in a multicultural/multiethnic environment.

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who may apply for the position.

California State University, Los Angeles, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California. As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

Desired

Qualifications:

Master's degree or higher. Senior-level experience with online or adult-learner programs. Experience building or operating an internal OPM or hybrid OPM model. Advanced experience with digital marketing, CRM platforms, enrollment analytics, and marketing automation. Experience managing vendors while building internal institutional capacity. Demonstrated success using data to drive enrollment growth, improve retention, and enhance the student experience.

Compensation:
Salary is commensurate with experience and qualifications. Salary range is $6,891 - $22,119/monthly. (Budgeted Hiring Salary Range $12,500 - $14,583/monthly) A comprehensive benefits package is provided.

Appointment:
The Administrator III appointment will be made under the guidelines for management and supervisory employees of the California State University. All rights and benefits associated with this appointment are governed by the Management Personnel Plan.

This position is a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position is required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

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