Web Operations Manager

Summary

As Web Operations Manager, you'll lead the vision, strategy, and continuous improvement of , creating exceptional online experiences that inspire customers and drive results. From optimizing customer journeys and increasing lead generation to implementing cutting- edge SEO, generative search, and conversion strategies, you'll play a critical role in how consumers discover, engage with, and choose Subaru. This is a highly visible leadership opportunity that combines digital innovation, cross-functional collaboration, and data-driven decision- to shape the future of Subaru's online presence.

• Maintains rmesponsibility for the overall strategic vision and roadmap of improvements and enhancements of  and relatedaking digital integrations/tools, while prioritizing projects based on business need, level of effort, cost, resources, and timing to implement.
• Maintains responsibility for the support, guidance, and partnership to all business lines and distribution partners in the pursuit of their digital goals, as they relate to , while vetting the business return on investment (ROI) before prioritizing their projects (e.g., Product Launch, Incentives, Parts/Service, Certified Pre-Owned [CPO], Accessories, Connected Vehicle Business, Customer Advocacy Department [CAD], Brand Partnerships, Love Promise Activations, Motorsports, Auto Shows/Events, Subaru of America [SOA] Field, Subaru of New England [SNE], and Subaru Distributors Corporation [SDC]).
• Oversees website content hierarchy to ensure a seamless, intuitive navigation experience that reduces friction and empowers customers to make informed purchasing decisions.
• Fosters collaboration with Subaru Information Technology (IT) and their technical partners to optimize process and decisions related to the technical aspects that impact the site, including but not limited to: speed, development timelines and budgets, and quality of the platform.
• Manages internal team members, external contractors, and relationships/contracts with external partners to ensure that all are aligned to execute  projects on time and on budget – while maximizing our investments in people and marketing technologies.
• Develops, tracks, and optimizes key performance indicators (KPIs) to frequently improve the digital customer experience, site performance, search & generative engine visibility, and lead generation of
• Utilizes data analytics to inform decisions, increase conversion rates, and maximize ROI. Proactively socializes the value that their team and partners are creating for Subaru’s business.

• Ensures that digital content for  is consistent with business objectives and brand guidelines while remaining compliant with legal and accessibility standards.
• Promotes open communications with all internal SOA stakeholders and agency partners.
• Keeps the department and organization abreast of emerging digital technologies and competitive practices and integrates them into SOA practices.

• Strong leadership skills.
• Excellent verbal and written communication skills.
• Intermediate- to-advanced proficiency in Microsoft Office Suite.
• Ability to work with and influence others outside the team, department, and company.
• Project management or consulting skills.
• Deep understanding of and experience with Adobe's Martech tools (Adobe Experience Manager [AEM], Target, Analytics, or related tools).
• Prior experience managing teams accountable for executing website content publishing, user experience (UX), conversion optimization, and search engine optimization (SEO) efforts.
• Ecommerce experience Preferred

Bachelor's Degree with 8-10 years of relevant experience required.

• Office
  
  Location:
  
  Camden, NJ; part of the Greater Philadelphia Area (Philly)
• Hybrid Role: Remote work 2 days per week (After 90 Days Onboarding)

The Recruiting base salary range for this full-time position is $94,800 -$130,000 /year. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training. Additionally, this role is bonus-eligible, with a target bonus percentage that provides an opportunity to earn even more based on your performance. (Internal Job Grade: M1).

In addition to competitive salary, Subaru offers an amazing benefits package that includes:

• Medical, Dental, Vision Plans
• Pension, Profit Sharing, and 401K Match Offerings
• 15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays
• Tuition Reimbursement Program: $15,000 yearly benefit
• Vehicle Discount Programs

• Professional growth and development opportunities
• Direct partnership with senior leadership
• Formal Mentorship Program
• Linked In Learning License

Visit our careers landing page for additional information about our compensation and benefit programs!