Senior College Counseling Manager; Player-Coach

Title:

Counselor Manager

Supervisor : VP of Advisory Services

Work Location:

remote, work from home primarily

Work Hours:

This is a full-time, exempt position. While standard business hours are 9:00 am to 5:30 pm, this role requires flexibility to meet the needs of families, including some weekday evenings and weekend afternoons. You will be expected to manage your own schedule to balance management duties with student-facing commitments.

ESM Prep | College Match Point is a group of passionate educators dedicated to creating supportive and dynamic learning environments that foster growth and success for our students. As part of Guidewell Education, a mission-driven collective of premier education brands, we provide a wide range of holistic support including academic tutoring, college counseling, and executive function coaching.

We call our counselors "Coaches" because we believe in a positive growth model for student development. We are seeking a Counselor Manager to join our team in a hybrid leadership role that is equal parts subject matter expert and people leader.

In this role, you will lead a dedicated group of our coaching staff to achieve excellence in student outcomes while maintaining a personal roster of students. You will be responsible for upholding the highest standards of counseling across the organization—providing mentorship, maintaining critical operational systems like our sales/service matrix, and ensuring every family receives the expert guidance and empathetic support that defines the ESM Prep | College Match Point experience.

As part of Guidewell Education’s family of Brands, we’re guided by values that shape how we support students and work together as colleagues — we are student-centered, empathetic, expert practitioners, and growth-oriented. These principles show up in every coaching relationship we build and every decision we make. You can read more about how our team lives these values at

• Ensure Guidewell Education counselors are best-in-class and provide all students with the most up-to-date advice possible, reflecting all current trends in admissions and meeting all standards of quality for the student experience within Guidewell Education.
• Manage counselors to quarterly and annual performance outcomes, including counselor capacity thresholds, counseling sales targets, counseling milestone achievement, and all other counselor scorecard expectations as designed by counseling department leadership.
• Establish and maintain a cadence of regular one-on-one sessions with all counselors to discuss student progress, capacity, new student goals, and professional development.
• Review college lists, essays, summer plans, academic courses, extracurricular activities, and other important planning aspects of working with students with the counselors you oversee, ensuring quality control of all counseling student work.
• Conduct performance reviews, set team-wide and individual goals for counselors, and communicate counselor performance outcomes to counseling department and Guidewell Education leadership.
• Collaborate with other Counselor Managers on all aspects of counselor development and oversight, to ensure a consistent experience for all counselors.
• Act as a liaison to the client services and sales teams, ensuring that counselors communicate with others in the organization regarding needs and opportunities for their students, such as tutoring, test prep, essay coaching, and executive functioning.
• Lead and facilitate regular counseling team calls, prepare strategic agenda items, share best practices, and conduct Q&As to ensure that the team is up-to-date on counseling industry trends and developments.
• Join the recruiting and evaluation process for new college coaches, then onboard them to the team when they are hired; answer their questions during the onboarding process and welcome them to the team.
• Lead the training and shadowing process for all new counselors; integrate them into your weekly management schedule, guide them through team resources, and ensure they have ample shadowing opportunities with yourself and the rest of the team.
• Collaborate…