SVP, Performance Marketing

Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO. Hybrid work schedule; 2 days in the office, 3 days working from home. Visa sponsorship is not available for this position; applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.

Swell Media is looking for a rare type of performance marketer. Someone who doesn’t need platform reps to tell them what to do. Someone who understands not just what to do inside Google Ads and Meta, but why it works, when it works, and how to adapt when it doesn’t.

The person we’re looking for has likely spent years deep in the trenches scaling ecommerce brands, lead generation businesses, and B2B companies. You’ve managed accounts where millions of dollars are on the line. You’ve seen algorithms change, attribution break, and competitors flood auctions, and you’ve figured out how to win anyway.

You’re equal parts strategist, operator, and teacher. People come to you when accounts plateau. Clients trust you when growth gets difficult. Teams follow you because you’ve actually done the work. This isn’t a “manage from a distance” leadership role. You’ll lead the agency’s most important relationships, mentor the next generation of performance marketers, and remain deeply involved in solving the hardest growth challenges our clients face.

• Ecommerce brands
• Lead generation businesses
• B2B organizations
• Multi-location companies
• High-growth challengers

• Revenue growth
• CAC and CPA efficiency
• LTV optimization
• Pipeline generation
• Incremental growth

• Google Search
• Shopping
• Performance Max
• You Tube
• Merchant Center

• Meta
• Linked In
• Tik Tok

• Account architecture
• Bidding systems
• Audience strategy
• Creative iteration frameworks
• Feed optimization
• First-party data signals
• Offline conversion tracking
• Attribution challenges
• Scaling strategies

You know how to connect media to business outcomes.

• GA4
• Google Tag Manager
• CRM integrations
• Shopify
• Hub Spot and Salesforce
• Offline conversions
• Revenue attribution
• Pipeline reporting
• Incrementality testing

• You are the escalation point.
• When performance stalls, tracking breaks, or attribution gets messy, you’re the person that can diagnose the issue and build a path forward.
• You don’t accept “the platform changed” as an explanation.

• You’ll lead a team of high‑performing specialists and managers while building systems, playbooks, and training that elevate everyone around you.
• We’re looking for a player‑coach.
• Someone who still loves opening accounts.
• Someone who enjoys audits.
• Someone who gets excited about testing.
• Someone who can teach.

• Clients grow faster because of your work.
• Teams become stronger because of your leadership.
• Problems get solved instead of explained away.
• The agency develops a reputation for doing what others can’t.

• Curious operators.
• Builders.
• Challengers.
• People who question “best practices.”
• Marketers who care more about outcomes than opinions.
• People who still love the craft.

• 10+ years in performance marketing, preferably in agencies.
• Extensive experience across both paid search and paid social.
• Proven success scaling ecommerce, lead generation, and/or B2B businesses.
• Deep understanding of attribution, measurement, and first‑party data.
• Experience managing sophisticated clients with meaningful media budgets.
• Strong leadership skills with a willingness to remain hands‑on.

• Experience with scripts, APIs, or automation.
• Feed optimization experience.
• Incrementality and lift testing experience.
• Experience scaling businesses beyond platform‑reported ROAS.
• Strong opinions backed by data.

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 2 days in the office, 3 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency soft closing Christmas Eve‑New Year’s Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave

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