Senior Manager, Paid Search

When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world.

Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

Verizon's Digital Marketing team is hiring a Search Engine Marketing Senior Manager to lead paid search from strategic planning, investment and partner management perspectives. You will help lead the recently in-housed paid search function at Verizon, partnering closely with other leaders within the digital marketing center of excellence.

You should bring a fresh perspective on how the SEM operation could evolve as an in-house team, and will support the process on any changes/shifts that you feel are necessary to get the job done well. You will build relationships with external search partners, including emerging search partners and optimization technologies. We expect you to come with a strong understanding of the evolution of search and the benefits of thinking about SEO and SEM holistically.

• Leading and managing SEM functions for multiple units within Verizon.
• Campaign development, bid strategy, optimization and channel management.
• Scaling teams to support the SEM operation.
• Making recommendations and driving decision making with respect to any changes to the existing tech stacks.
• Building and managing relationships with all external search partners.
• Overseeing the execution and resources associated with SEM campaigns.
• Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/ou military experience, or specialized training.
• Marketer/agency/consultative services experience in SEM.
• Experience leading a technically advanced team of search marketing professionals.
• Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, PLAs, Shopping engines).

• Ability to manage projects across multiple stakeholders.
• Exceptional communication skills.
• Experience in search analysis and reporting.
• Data visualization experience.
• Fluency in data-driven targeting and reach strategy.
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
• Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports.
• Open to explore new methods of search strategy as consumer behavior adapts.

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

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Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental…