Senior Marketing Automation Specialist

Designing, implementing, and managing dozens of multi-stage automation scenarios (including email, push, webflows, Tinkerbell, and other channels).

Creating advanced communication pathways based on triggers, dynamic content, and complex customer behavior scenarios.

Executing and supporting key promotional campaigns, sales events

Analyzing customer behavior and key performance metrics (OR, CTR, conversion rates, GMV) to drive continuous performance optimization.

Designing and conducting A/B/X tests, drawing data-driven conclusions, and providing recommendations for future campaigns.

Full ownership over an assigned foreign market (e.g., IE)—responsible for budget execution, campaign planning, delivering target GMV metrics, and improving Customer Lifetime Value (CLV).

Education & Experience:

Bachelor's or Master's degree.

Minimum of 4 years of experience in Marketing Automation (experience in E-commerce / CVM is a plus).

Practical proficiency with advanced, enterprise-grade Marketing Automation tools.

Language

Skills:

Fluency in English and Polish (both written and spoken).

Technical Skills & Knowledge:

Advanced knowledge of Marketing Automation platforms and solutions.

Strong background in data analytics, database segmentation techniques, and data-driven process optimization.

Practical experience in managing marketing budgets and targeting campaigns to relevant customer segments.

Data-Driven Mindset

Strategic Thinking

Problem-Solving & Decision-Making

Creativity & Innovation

Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.

Annual bonus based on your annual performance and company results.

Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).

A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).

English classes that we pay for related to the specific nature of your job.

A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.

An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.

Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

Get to know our team, take a peek at our office life and check out what else we do at Allegro.