Web Operations Manager

SUMMARY

Maintains responsibility for the strategic vision, project roadmap, and operational delivery of all aspects of  with a focus of improving Subaru's national digital presence, ensuring an exceptional digital customer experience, maximizing consumer engagement and lead conversion, fostering collaboration with agencies and development teams, and implementing comprehensive digital, conversion rate optimization (CRO), and search & generative engine optimization (SEO & GEO) marketing strategies that align with the Subaru brand and company goals.

Maintains responsibility for the strategic vision, project roadmap, and operational delivery of all aspects of  with a focus of improving Subaru's national digital presence, ensuring an exceptional digital customer experience, maximizing consumer engagement and lead conversion, fostering collaboration with agencies and development teams, and implementing comprehensive digital, conversion rate optimization (CRO), and search & generative engine optimization (SEO & GEO) marketing strategies that align with the Subaru brand and company goals.

• Maintains responsibility for the overall strategic vision and roadmap of improvements and enhancements of  and related digital integrations/tools, while prioritizing projects based on business need, level of effort, cost, resources, and timing to implement.
• Maintains responsibility for the support, guidance, and partnership to all business lines and distribution partners in the pursuit of their digital goals, as they relate to , while vetting the business return on investment (ROI) before prioritizing their projects (e.g., Product Launch, Incentives, Parts/Service, Certified Pre-Owned [CPO], Accessories, Connected Vehicle Business, Customer Advocacy Department [CAD], Brand Partnerships, Love Promise Activations, Motorsports, Auto Shows/Events, Subaru of America [SOA] Field, Subaru of New England [SNE], and Subaru Distributors Corporation [SDC]).
• Oversees website content hierarchy to ensure a seamless, intuitive navigation experience that reduces friction and empowers customers to make informed purchasing decisions.
• Fosters collaboration with Subaru Information Technology (IT) and their technical partners to optimize process and decisions related to the technical aspects that impact the site, including but not limited to: speed, development timelines and budgets, and quality of the platform.
• Manages internal team members, external contractors, and relationships/contracts with external partners to ensure that all are aligned to execute  projects on time and on budget - while maximizing our investments in people and marketing technologies.
• Develops, tracks, and optimizes key performance indicators (KPIs) to frequently improve the digital customer experience, site performance, search & generative engine visibility, and lead generation of
• Utilizes data analytics to inform decisions, increase conversion rates, and maximize ROI. Proactively socializes the value that their team and partners are creating for Subaru's business.

• Ensures that digital content for  is consistent with business objectives and brand guidelines while remaining compliant with legal and accessibility standards.
• Promotes open communications with all internal SOA stakeholders and agency partners.
• Keeps the department and organization abreast of emerging digital technologies and competitive practices and integrates them into SOA practices.

• Strong leadership skills.
• Excellent verbal and written communication skills.
• Intermediate-to-advanced proficiency in Microsoft Office Suite.
• Ability to work with and influence others outside the team, department, and company.
• Project management or consulting skills.
• Deep understanding of and experience with Adobe's Martech tools (Adobe Experience Manager [AEM], Target, Analytics, or related tools).
• Prior experience managing teams accountable for executing website content publishing, user experience (UX), conversion optimization, and search engine optimization (SEO) efforts.
• Ecommerce experience Preferred

Bachelor's degree with 8-10 years of relevant experience required.

• Office
  
  Location:
  
  Camden, NJ apart of the Greater Philadelphia Area (Philly)
• Hybrid Role: Hybrid Role - Remote work 2 days per week (after 90 days) [Wednesdays & Fridays]
• Required Travel: Up to 15%

The recruiting base salary range for this full-time position is $115,000 - $145,000 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. Additionally, this role is bonus-eligible , with a target bonus percentage that provides an opportunity to earn even more based on your performance. (Internal Job Grade: M1)

In addition to competitive salary, Subaru offers an amazing benefits package that includes:

• Medical, Dental,…