Senior Director - Performance Marketing; Remote

Own the paid media engine for a $1

Billion+ brand. Decide what to launch and where the budget goes.

Total Annual Package: Up to USD $240,000 + comprehensive benefits (Base salary + monthly performance bonus of up to 20% of base)

Location: Remote (Global)

Growth path from here is fluid: all paid channels, including the ones you select, moving toward scope at the intersection of capital allocation, creative strategy, and P&L ownership. What takes 4-5 years elsewhere happens in 1-2 here.

We've been AI-first since December 2023: Every proposal that reaches the CEO ships with an LLM validation link. Your first spend case gets stress-tested by an advanced model to eliminate blind spots.

Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1 billion in sales, is hiring a Senior Director of Performance Marketing to own a multi-million-dollar monthly paid media engine across Google and Meta with full authority over systems, measurement, creative testing, capital allocation, and team, reporting directly to the CEO.

This role exists to convert a multi-million-dollar paid budget into maximum contribution margin, building the decision systems, measurement infrastructure, and team that let the revenue engine run and scale without day-to-day executive involvement.

• Primary:
  Decide what to launch and where the budget goes: A multi-million-dollar monthly budget runs across Google and Meta, and every standard campaign type is already live and optimized: brand and non-brand search, PMax, Meta prospecting and retargeting, Shopping and feed. Growth now has to come from what isn't running: new campaign structures, new creative, a different mix of spend.
• Secondary:
  Build the system that runs the scaling decisions: Design and document the rules that govern spend, when to pause, when to increase budget, when to pull back, and the measurement each decision depends on. The system should run the scaling without day-to-day executive oversight.

This is not a role where you manage dashboards and present decks.

• The scope is scarce
  : very few Senior Directors of Performance Marketing get simultaneous authority over multi-million-dollar monthly budgets on both major platforms, full ownership of measurement and creative systems, org design power, and a direct line to the CEO with no layers in between.
• Your first 12 months: build pause/hold/scale logic, budget guardrails, and escalation protocols from scratch. Deploy incrementality testing and reconcile platform attribution against backend reality. Architect the creative engine as a system: concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, and whitelisting. Design capital allocation on marginal return rather than platform-reported averages. Design promo architecture across the retail calendar: pulse strategy, financing offers, funnel alignment.
  
  Identify, evaluate, and pilot paid channels beyond Google and Meta. Structure the performance marketing function itself. Shape the future of performance marketing at Puffy, where paid media is the primary growth lever.

This isn't just another performance marketing role. This is your chance to become a true industry architect.

You set the strategy, build the systems, and own the outcomes.

• You allocate multi-million-dollar monthly budgets across Google and Meta on marginal return rather than platform-reported averages, design the pause/hold/scale logic and budget guardrails that govern all paid spend, and serve as the single source of truth on paid media performance. Creative runs as a system you architect: concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, whitelisting.
• You hold profitability to a contribution-margin standard after returns and financing costs, not ROAS in isolation. You lead, assess, and structure the performance marketing function with org design authority and CEO sign-off, reporting directly to the CEO.

• Puffy:
  Top 5 Mattress Brand in US with Over $1 Billion USD…