Marketing Automation Specialist

Location:

Telecommute Job Type: Contract Compensation Range: $48 - 52 per hour

We are seeking an experienced Marketing Automation & Omnichannel Campaign Specialist to build, execute, and optimize complex, multi-channel marketing programs across email, SMS, direct mail, and media. This role will be responsible for journey and trigger-based campaign development, audience segmentation, personalization, testing, quality assurance, and email deliverability. The ideal candidate will proactively identify and resolve campaign and deliverability issues, drive continuous optimization through data and testing, and ensure high-quality, on-time execution.

The role requires strong collaboration with Brand Marketing, Strategy, Analytics, Technology, Creative, and Digital partners while maintaining a strong focus on customer experience, compliance, and industry best practices. Responsibilities:

Build, QC and execute high complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs deliver the right message to the right person at the right time through the right channel.

Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platform. Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness.

Create, review, and share standard quality control documents and follow process to ensure accuracy and completeness.

Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.

Identify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverability.

Participate in agile delivery activities such as design, build, QA, and continuous improvement.

Maintain documents per requirements of department document management policies and procedures.

Implement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experience. Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.

Lead various internal / external partners to define, execute, and optimize email, direct mail, sms and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.

Provides exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to Associate Director.

Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences.

-CELLA#LI-JB1#PLEqual Opportunity

Employer:

Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact  offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc.

In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Pando Logic. :
Lake Forest, IL - 60045