Online Marketing Supervisor, UC Online

Current UC employees must apply internally via Success Factors

Next Lives at the University of Cincinnati

Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called “the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference.

The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more  .

UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success.

About UC Online

UC Online is the University of Cincinnati's online division, bringing UC's nationally recognized programs to students who need the flexibility of online learning. We support students at every stage, from their first inquiry through graduation, with a focus on quality and innovation.

Student success drives everything we do. We use data to help students find the right program, stay on track, and reach their goals - giving them access to practical, research-informed education from a university with a long track record of innovation.

This is a hybrid role for candidates based in Ohio, Indiana, or Kentucky. You'll need to live in the Cincinnati Tri-State area and be able to commute to UC's Main Campus as needed. Remote work follows university policy and is subject to change.

Job Overview

Lead a dynamic team responsible for shaping and executing digital marketing strategies focused on student engagement and conversion across online associate, bachelor’s, and master’s degree programs. Oversee campaign performance, provide strategic oversight, and guide marketing strategies to align with enrollment goals and institutional priorities. Collaborate with both internal teams and external partners to optimize digital campaigns to aid in student recruitment.

In addition to providing guidance on digital strategies, drive innovation, ensure alignment with university branding, and foster a data-driven approach to marketing, leveraging insights and analytics to inform decision-making. This role is critical to maximizing engagement, conversion rates, and overall program success.

Essential Functions

• Lead a team of online marketing specialists to develop and implement innovative strategies that drive student engagement and conversion. Provide guidance for specialists and lead by example on best practices, ensuring alignment with goals and operational efficiency for the team.
• Collaborate with internal stakeholders and external vendors to align marketing strategies with institutional goals, delivering creative and data-driven solutions.
• Provide strategic oversight and insights to inform resource allocation, guiding overall digital marketing strategy for online degree programs. Oversee strategy development of specialists to ensure consistency and alignment with program budgets.
• Oversee the development and execution of personalized, data-driven marketing campaigns through Salesforce and Marketing Cloud to maximize the student recruitment funnel.
• Continuously monitor and enhance campaign performance across PPC/paid search, paid social, retargeting, and display media campaigns, ensuring alignment with enrollment goals.
• Work closely with university stakeholders to ensure campaigns align with specific college goals, tailoring strategies to meet their needs and priorities.
• Collaborate with Central Marketing & Communications to ensure digital marketing efforts align with overall university branding and messaging strategies.
• Maintain…