VP, Digital

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March
31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!)

in everything they do.

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events!

It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

As our Vice President of Digital, you'll shape the digital experiences that help millions of people begin, maintain, and succeed in their health and wellness journeys.

This role oversees the digital ecosystem that powers the member experience, including mobile, web, and in-club digital platforms. From simplifying onboarding and self-service experiences to driving engagement, habit formation, and long-term member retention, you'll play a critical role in how members connect with the Planet Fitness brand every day. For a leader motivated by scale, innovation, and meaningful impact, this is an opportunity to shape digital experiences that reach millions and support healthier lives around the globe.

The Vice President, Digital is responsible for defining and executing the enterprise digital strategy, product roadmap, and member experience across Planet Fitness' digital ecosystem. This role provides strategic leadership for digital products and platforms, ensuring technology investments, member engagement initiatives, and business objectives are aligned to support growth, operational excellence, and long-term value creation.

The VP, Digital partners closely with executive leadership, Technology, Marketing, Operations, Finance, and Franchise stakeholders to deliver innovative digital experiences that drive member acquisition, engagement, retention, and satisfaction. This leader is responsible for building and developing high-performing teams while fostering a culture of innovation, accountability, and continuous improvement.

This role follows a hybrid schedule and requires regular, in-person work at our Boston, MA or Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of one of…