Paid Media Specialist

Paid Media Specialist

Category: Marketing

Req : 1344

Date: Sep 8, 2026

Location: Leawood, KS, US, 66211 Burlington, MA, US, 01803 Remote, US

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning, a leading healthcare and learning technology company, is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data-driven solutions across the lifecycle of learning. From testing to certification, Ascend Learning products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals and insurance brokers.

Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to work for Mental Well-Being for 2025.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

As a Paid Media Specialist, reporting to the Sr. Manager Paid Media, you will execute and optimize digital advertising campaigns across multiple brands and channels, helping drive efficient customer acquisition and business growth. Working closely with the Paid Media Managers, you will support campaign setup, trafficking, quality assurance, budget pacing, and ongoing performance optimization across search, shopping, social, and other digital platforms.

You will assist with affiliate and influencer marketing initiatives, build and manage target audiences, ensure accurate tracking and measurement, and contribute to performance reporting and analysis. By monitoring campaign results and identifying opportunities for improvement, you will help maximize key metrics such as ROAS, CPA, and conversion rates while maintaining best practices, operational excellence, and a strong focus on continuous learning and optimization.

This position will work a hybrid schedule from our Burlington, MA or Leawood, KS office location. Remote candidates will be considered within the United States.

• Reports to the Sr. Manager Paid Media while receiving day-to-day direction and prioritization from the Paid Media Managers
• Executes paid media campaigns across all assigned brands and channels
• Supports campaign setup, trafficking, optimization, pacing, and quality assurance
• Supports execution of affiliate and influencer programs
• Maintains paid media processes, documentation, and operational best practices
• Supports audience creation, tracking implementation, and reporting needs
• Provides flexible strategic support and recommendations as needed

• Bachelor’s degree preferred
• 3+ years of experience executing and optimizing paid media campaigns across search, shopping, social, and other digital channels
• Experience with campaign setup, trafficking, QA, budget pacing, and performance optimization
• Proficiency with Google Ads, Meta Ads Manager, Linked In Campaign Manager, and related advertising platforms
• Strong understanding of audience targeting, tracking, reporting, and performance measurement
• Ability to analyze data and make recommendations to improve ROAS, CPA, conversion rate, and overall campaign performance
• Strong organizational, communication, and collaboration skills
• Detail-oriented, proactive, and driven by continuous learning and improvement

The current full-time, annualized base pay hiring range for this role is $62,700.00-$89,650.00. In accordance with applicable state…