Associate Director, Direct-to-Consumer Digital Sales Product Leader - Remote

** Requisition number:
** 2382693

** Job category:
** Product

At United Healthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start  
** Caring. Connecting. Growing together.*
* Lead the end-to-end digital product experience for Medicare direct-to-consumer shopping and create seamless, measurable connections between web and mobile shoppers and UHC telesales.

This role leads Medicare direct-to-consumer digital sales as one connected journey across web, mobile, enrollment, and telesales, improving simplicity for consumers and effectiveness for sales teams.

The Associate Director, Direct-to-Consumer Digital Sales Product Leader will lead a portfolio of Medicare digital shopping products spanning web, mobile, shopping tools, enrollment pathways, and connections to internal UHC telesales. This leader will create a simpler experience for consumers who may begin independently online, seek expert help during the journey, complete enrollment digitally, or move between digital and phone-assisted experiences.

The role owns the full digital product lifecycle, including strategy, research, experience definition, product planning, backlog leadership, development, launch, adoption, optimization, and end-of-life decisions. The leader will coordinate closely with telesales operations and technology teams so digital and agent-assisted experiences operate as one connected journey rather than separate channels.

This is a senior digital product role for a customer-first leader who combines strategic product judgment, strong delivery discipline, digital and mobile expertise, commercial orientation, and the ability to influence complex cross-functional teams. Success requires anticipating consumer needs, solving complex experience and operational problems, and translating market and user insights into shipped products that improve shopping confidence, sales effectiveness, and channel performance.

You'll enjoy the flexibility to work remotely
* from anywhere within the U.S. as you take on some tough challenges.
For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

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* Primary Responsibilities:

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* + Digital Product Strategy & Lifecycle Leadership

+ Define and execute the strategy, vision, roadmap, and investment priorities for a portfolio of Medicare direct-to-consumer digital sales products

+ Lead the full product lifecycle from opportunity identification and concept definition through design, planning, production, release, optimization, and end-of-life decisions

+ Anticipate consumer and business needs and proactively develop digital solutions that improve shopping simplicity, confidence, access to assistance, and sales outcomes

+ Establish clear product principles, value propositions, target audiences, capabilities, performance expectations, and portfolio tradeoffs

+ Own or support assigned business cases, financial commitments, forecasts, resource plans, and product performance expectations

+ Recommend changes to the product portfolio that strengthen competitive position, consumer value, channel effectiveness, and sustainable performance

+ Connected Digital & Telesales Experience

+ Create seamless pathways between digital self-service and internal UHC telesales so consumers can move to human support without unnecessary repetition or loss of progress

+ Define the information, consent, context, preferences, completed steps, and next actions that should transfer…