CRM & Lifecycle Manager

Ignite Your Career Where Innovation Leads the Way!

Bally’s Interactive is redefining the future of entertainment by powering one of the world’s most dynamic entertainment ecosystems. We believe the customer experience is the product, and through technology and innovation, we create experiences that captivate and delight our customers. You’ll apply your expertise in sports betting, iGaming, live sports streaming, payments and fraud prevention, CRM, and gamification technologies. Whether your passion lies in data, AI, machine learning, user experience, security, or emerging tech, you’ll have the opportunity to grow, innovate, put your ideas to the test, and make a real impact.

Join our team and elevate your career in a rapidly growing industry that rewards bold thinking, creativity, and innovation.

At Bally’s Interactive we don’t just run campaigns, we orchestrate player journeys. We’re looking for a CRM & Lifecycle Manager to take the lead on high-impact, data-driven lifecycle strategies across our casino and sports book brands, markets, and products in North America.

This role sits at the heart of retention marketing, owning the plays that turn first-time players into loyal regulars. If you love segmentation, experimentation, personalization, and watching the numbers move because of your strategy, this is your table.

• Run the lifecycle playbook by leading CRM campaigns across multiple brands, markets, products, and player segments, aligning closely with business and retention strategy.
• Design smart player journeys spanning onboarding, reactivation, loyalty, and VIP touchpoints, all powered by data and insight.
• Brief and align creative by partnering with Content, Design, and Insights teams to ensure campaigns are on-brand, on-time, and high quality.
• Build, launch, and quality-assure campaigns across email, push notifications, and direct mail, ensuring strong execution and full regulatory compliance.
• Test, learn, and optimize by championing experimentation to continuously improve performance, engagement, and overall player experience.
• Turn data into action by working closely with BI and Insights teams to analyze results, identify opportunities, and share clear recommendations with stakeholders.
• Provide visibility and alignment by keeping Marketing, Product, Compliance, and Retention teams informed on active and upcoming initiatives.
• Help evolve CRM capabilities by supporting new tools, smarter processes, and advanced testing methodologies across the Retention function.
• Collaborate across the business to drive best practices, improve workflows, and raise the bar on CRM execution.

• 5+ years of experience in iGaming CRM / retention marketing.
• Proven success owning and scaling lifecycle programs in fast-paced environments.
• Experience in iGaming and/or sports betting, with a solid understanding of the regulatory and competitive landscape.
• Hands‑on knowledge of CRM platforms like Braze, Optimove, Adobe Campaign, or similar.
• Comfort with HTML, QA, and multi‑channel lifecycle execution.
• A creative, results‑driven approach with a strong sense of ownership.
• The ability to juggle multiple priorities without dropping the ball.
• Confidence presenting insights and performance to both technical and non-technical stakeholders.
• Spanish language proficiency is strongly preferred.

• Competitive pay with annual salary reviews & performance bonuses.
• Medical, dental and vision plan options.
• 401(k) matching for long-term wins.
• Monthly socials and team building events.
• Home office allowance to level up your remote set up.
• Work-from-anywhere month (yes, really!).
• Downtown office with snacks, games and unbeatable energy.

At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at…