Assistant Director, Game Presentation & Fan

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A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

The purpose of the Fan Experience team is to create high-energy, tradition-rich, and unforgettable event atmospheres that inspire Michigan pride, build community, and cultivate lasting fan loyalty - regardless of the final score of a contest.

The Assistant Director, Game Presentation & Fan Experience leads the operational planning, creative development, and live production of assigned athletic events. This role drives audience engagement through innovative event concepts, continuous improvement, brand consistency, state-of-the-art video board production, and collaborative cross-departmental processes.

• Assigned sports will include 3-4 Olympic Sports and may also supervise student interns on additional sports.
• Conceptualize and execute game day activations that enhance the live presentation for assigned sports, including themed promotions, interactive fan elements, video features, sponsor activations, and traditional elements.
• Serve as the live game day producer and primary show caller for assigned sports.
• Produce and write detailed game scripts, public address (PA) scripts, and event execution timelines.
• Create and design video board graphic content, including headshots, feature opens, informational slides, sponsor features, and promotional visuals.
• Curate and manage sport-specific audio and music content tailored to elevate venue energy.
• Oversee the day-to-day operations and growth of the Wolverine Kids Club.
• Schedule and coordinate event entertainment (halftime/intermission acts, national anthem singers, etc.), managing all operational logistics including travel, transportation, parking, credentials, tickets, and rehearsals.
• Manage and schedule game day event staff, including DJs, PA announcers, and student interns.
• Lead the external planning process for assigned sports in collaboration with digital marketing, ticketing, and communications to produce integrated marketing deliverables.
• Increase attendance and drive ticket revenue by collaborating with ticket sales and operations to execute ticket promotions, season ticket holder events, youth clinics, and group sales initiatives.
• Order and purchase promotional items, giveaways, prizes, and merchandise.
• Assist with the development and management of the event production and game presentation budget for assigned sports.
• Coordinate and execute student-focused events and promotions to increase campus involvement and game attendance.
• Perform office and administrative duties, including generating presentations, recaps, mailings, name cards, labels, and event documentation.

Other Duties

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change or be assigned at any time with or without notice.

• A bachelor's degree is required; a graduate degree is preferred. Minimum of two years of professional experience working in collegiate or professional sports game presentation, live production, or athletic marketing.
• Exceptional written and verbal communication skills, with a proven ability to interact with diverse patrons in a positive, professional, and productive manner while strictly adhering to NCAA, Big Ten Conference, and University of Michigan compliance rules.
• Proficient in Microsoft Office software, including Word, Excel, and PowerPoint.
• Experience with Adobe Creative Suite applications (Photoshop, After Effects, Premiere, Illustrator) preferred.
• Experience operating Ross video board control systems preferred.
• Must be available and willing to work non-standard hours, including nights, weekends, and holidays.
• Demonstrated ability to establish strong working relationships with internal and external constituency groups and work collaboratively in a team environment.
• Ability to thrive in a fast-paced, dynamic environment with the flexibility to adapt effectively to changing priorities.
• Experience working with and/or supervising undergraduate student staff.
• Proven ability to work effectively as part of a positive, team-oriented environment.
• Strong project management skills with the ability to handle multiple priorities and meet tight deadlines.
• Strong commitment to enhancing the student-athlete and fan experience.

Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring…