Product manager; and Gamification

Role overview

Drive the gamification and live-operations product strategy for a multi-brand iGaming portfolio, shaping engagement mechanics across diverse markets. The position blends product ownership, campaign design, and analytics to lift player activation, retention, and revenue.

• Define and evolve the gamification roadmap, including tournaments, missions, challenges, lotteries, loyalty programs, prize drops, wheels, and loot boxes.
• Plan and operate a Gamification & Live Ops calendar aligned with acquisition, CRM, and retention initiatives.
• Localize mechanics, rewards, thresholds, and campaign cadence to different regions and player segments.
• Measure end-to-end performance across engagement, activation, retention, revenue, incremental lift, and ROI.
• Design A/B tests and control/holdout experiments, then turn findings into redesign, optimization, or discontinuation decisions.
• Partner with casino, sports book, CRM, VIP, analytics, and engineering teams, translating business and player needs into prioritized requirements.
• Establish setup, QA, measurement, and post-campaign analysis standards and document best practices.

• Three or more years in gamification, live operations, CRM, retention, or product roles inside the iGaming sector.
• Hands-on experience designing, configuring, and launching casino gamification mechanics such as tournaments, missions, lotteries, and loyalty programs.
• Working knowledge of bonus structures, wagering requirements, tournament logic, loyalty progression, and retention levers.
• Strong analytical skills with the ability to evaluate performance and ROI independently.
• Demonstrated experience measuring incremental impact using control or holdout groups.
• Proven track record managing campaigns from concept and setup to launch, analysis, and optimization.
• Comfort collaborating across cross-functional teams and converting needs into clear product requirements.

• Experience running A/B tests on promotional mechanics and campaigns.
• Background working across multiple brands and regions, including an understanding of Tier 3 markets and player behavior.
• Familiarity working directly with casino game providers.
• Experience building or improving gamification platforms rather than only running campaigns.
• History of establishing gamification processes, standards, and reporting from the ground up.

• 20 working days of fully paid annual leave, fully paid sick leave, and public holidays off per company policy.
• Flexible benefits cafeteria covering options such as medical support, regular check-ups, mental health services, or gym access.
• Internal and external training, industry events, language courses, and professional service subscriptions.
• All necessary corporate equipment provided, fully remote work, and access to premium digital productivity tools.
• Holiday bonuses, gifts for special occasions, paid business trips, and team events.