Performance Marketing/UA Advisor | Social Casino | Remote
Chicago, Cook County, Illinois, 60601, USA
Listed on 2026-11-01
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Entertainment & Gaming
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Marketing / Advertising / PR
Our client is a well-established and rapidly growing Sweepstakes Casino operator with a strong reputation for innovation, player experience, and commercial success. Operating across multiple international markets, they have built a high-performing business centred around technology, data-driven decision making, and premium casino entertainment. As they continue to scale, they are seeking talented professionals who thrive in fast-paced environments and want to play a key role in shaping the future growth of the organisation.
They are seeking a senior Performance Marketing & User Acquisition Advisor with proven experience scaling customer acquisition for casino and gaming businesses.
Location:
Global / Remote
Engagement:
Consulting, Advisory, Project-Based, Flexible with potential full-time opportunity.
- Develop global user acquisition strategies.
- Manage and optimise performance marketing across Google, Meta, Tik Tok, DSP and programmatic channels.
- Improve conversion through the full acquisition funnel.
- Review CAC, CPA, ROAS, FTD, LTV and payback performance.
- Establish testing frameworks for audiences, creatives and landing pages.
- Analyze cohort quality and budget allocation.
- Support scaling while maintaining profitable unit economics.
- 8+ years of performance marketing or user acquisition experience.
- 5+ years within Casino, iGaming, Social Casino, Sweepstakes or Crypto Casino.
- Experience managing substantial acquisition budgets.
- Expertise across Google, Meta, Tik Tok, DSP and programmatic channels.
- Strong understanding of cohort analysis, player quality and ROI optimization.
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