Business Card Product Director

Description

Summary:

The Business Card Product Director has leadership responsibility for business card portfolio management including analytical evaluation, strategy development, program execution, and profit optimization.

Duties & Responsibilities:

Leadership & Strategy Development:

+ ​Lead the business credit card business, including the design and execution of product strategies to drive growth and profitability.

+ Develop long-term strategic plans and set business targets, budgets, and KPIs for the portfolio and ensure that they are achieved.

+ Align strategy and product roadmap with senior leadership with company-wide goals.

Product Development &

Innovation:

+ Oversee the development of new and innovative business credit card and expense management products, features, and benefits to meet evolving customer needs and drive profitability.

+ Drive innovative solutions by researching emerging trends and customer behaviors, while ensuring alignment with the brand strategy.

+ Work with design and tech teams to enhance customer experience and digital engagement for credit cardholders.

Customer Acquisition & Retention:

+ Develop strategies for acquiring new customers while ensuring the retention of existing ones.

+ Lead cross functional team of partners including Marketing, analytics, technology and credit risk to drive customer acquisition campaigns and promotions.

+ Develop and manage acquisition strategies partnering with various sales teams in the organization and identify external partners to help drive new customers

+ Establish loyalty programs and incentives that enhance customer engagement and satisfaction.

+ Leverage customer data and insights to improve the value proposition and customer experience.

Risk & Compliance Management:

+ Ensure that all credit card products comply with relevant regulatory requirements, internal policies, and industry standards.

+ Develop and monitor risk management frameworks, including credit risk, fraud prevention, and operational risk for business credit card products.

+ Monitor portfolio performance and adjust credit policies as necessary to mitigate risk and ensure a healthy portfolio.

Team Management:

+ Lead and mentor a team of product managers and collaborate with cross functional group of partners including analysts, marketers, and risk managers.

+ Foster a culture of high performance, collaboration, and innovation within the team.

+ Manage team performance, career development, and training initiatives to build a high-functioning, motivated team.

Financial & Operational Performance:

+ Oversee the financial performance of the business credit card portfolio, including revenue generation, cost management, and profitability.

+ Monitor operational metrics such as customer acquisition costs, utilization rates, and charge-off rates to optimize performance.

+ Report regularly to senior management on key performance indicators (KPIs), financial results, and strategic initiatives.

Partnership Management:

+ Develop and manage relationships with key external partners, including payment networks, fintech companies, third-party vendors, and credit bureaus.

+ Negotiate favorable terms with external partners to enhance product offerings and drive customer acquisition.

+ Other duties as assigned.

Basic Qualifications:

+ Bachelor's degree with 10+ years of credit card related oversight and experience.  

+ Experience working with other 3rd party credit card partners.

+ Demonstrated experience in product development, business case development, strategic planning, project management and tactical implementation

Preferred Qualifications:

+ Master's degree

+

Experience with business credit card products and mobile banking apps.

+ Familiarity with emerging trends in the fintech and payments industry.

+ Knowledge of machine learning or AI applications in credit risk management.

+ Strong leadership and team management skills.

+ Excellent strategic thinking and decision-making abilities.

+ Deep knowledge of business credit card products and financial services.

+ Strong financial acumen and ability to drive profitability.

+ Effective communication and stakeholder management skills.

+ Ability to work in a fast-paced, high-pressure environment.

+ Knowledge of regulatory requirements related to business credit, such as the CARD Act, Dodd-Frank, and CFPB guidelines.

+ Proven experience in developing and managing financial products for business customers.

+ Strong understanding of credit risk, financial analysis, and regulatory compliance in the credit card industry.

+

Experience with product innovation, customer acquisition strategies, and digital transformation in the payments space.

Exempt Status: (Yes    = not eligible for overtime pay) (No   = eligible for overtime pay)

Yes

Workplace Type:

Office

Our Approach to  Office  Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We're combining the best of both worlds:  in-office and work from home. Our approach enables our teams to deepen…