Vice President, Investor Relations

The Vice President, Investor Relations is responsible for leading the strategic direction and execution of Planet Fitness’ investor relations function, serving as a key steward of the company’s investment narrative and ensuring clear, consistent communication of its financial performance, strategic priorities and long-term value creation strategy. The VP, Investor Relations is responsible for enhancing the company’s engagement with the investment community and positioning Planet Fitness as a compelling long-term investment opportunity through proactive shareholder and analyst communication.

Reporting to the Chief Financial Officer and President, International, the VP, Investor Relations works closely with the CEO, Executive Leadership Team, Board of Directors, Finance and Communications leaders, providing strategic counsel, investor sentiment insights, and market intelligence that informs business decision-making and supports shareholder value creation.

This role serves as the primary liaison with the investment community, leading all investor communications, earnings processes, shareholder engagement activities, and capital markets initiatives. The VP partners cross functionally to ensure alignment of messaging and to support strategic initiatives, including investments, partnerships and M&A activity.

This role follows a hybrid schedule and requires regular, in-person work at our Boston, MA or Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home.

Investor Relations Strategy & Leadership

• Defines and leads the company’s investor relations strategy, aligning external financial communications, shareholder engagement and market positioning with Planet Fitness’ business priorities and long-term value creation objectives.
• Serves as a strategic advisor to the CFO and President, International, CEO, and Executive Leadership Team regarding investor sentiment, analyst perspectives, valuation drivers, and external financial communications.
• Develops and executes shareholder engagement and targeting strategies designed to enhance engagement with existing investors, expand institutional ownership, and attract prospective shareholders.
• Evaluates investor feedback, analyst research, industry trends, shareholder activity, and market developments to provide actionable insights and recommendations to executive leadership.
• Establishes long-term investor relations objectives and engagement priorities that support shareholder value creation and the company's evolving business strategy.

Investor & Analyst Engagement

• Serves as the company’s primary day-to-day contact with the investment community, including current and prospective shareholders, buy-side and sell-side analysts, and rating agencies.
• Cultivates and maintains trusted relationships with investors and analysts to promote a clear understanding of Planet Fitness’ strategy, financial performance and long-term value creation opportunities.
• Leads the planning and execution of investor meetings, conferences, non-deal roadshows, Investor Day events, and other shareholder engagement activities.
• Partners with senior leadership to prepare for investor interactions, ensuring messaging is clear, consistent and aligned with company objectives.

Financial Communications & Reporting

• Leads the development and execution of quarterly earnings communications, including earnings releases, executive remarks, investor presentations, Q&A preparation, and conference call coordination.
• Effectively communicates financial performance, operational results, strategic priorities and long-term growth opportunities through investor presentations, earnings material SEC filings, website content, and other investor-facing communications.
• Partners closely with Finance, Legal, and Communications teams to ensure accuracy, consistency, and compliance across all investor communications and disclosures.
• Oversees the investor relations section of the corporate website and ensures the timely, accurate dissemination of financial information and investor resources.

Executive Partnership & Strategic Counsel

• Works closely with the CFO and President, International, CEO, and…