VP, Product & Marketing

If you would enjoy working in a dynamic environment and are looking for an opportunity to become part of a stellar team of professionals dedicated to service, we invite you to apply online today. This position offers a flexible hybrid work arrangement, allowing employees to balance in-office collaboration with the benefits of remote work. We provide the necessary tools and technology to ensure seamless productivity, whether you're working from home or the office.

Summary The Vice President, Product & Marketing leads the Credit Union’s product and marketing strategy, integrating product management, member and market insights, brand, and growth initiatives. This role is accountable for translating data into decisions that strengthen product performance, deepen member relationships, and improve sustainable financial results. The VP owns the development and ongoing management of Product and Marketing reporting, modeling, pricing recommendations, and marketing attribution.

In close partnership with Enterprise Reporting & Analytics and Finance, this leader translates enterprise data and financial objectives into product, pricing, and marketing actions that support balance sheet management, including deposit and loan mix, funding costs, liquidity needs, and profitability. This position requires a dynamic leader who combines strategic judgment, analytical depth, creative thinking, and a strong bias for execution.

The VP must be comfortable working directly with data, challenging assumptions, building capabilities, and adjusting priorities as results and market conditions change. Working across business functions, this leader turns insights into timely decisions and holds teams accountable for measurable member and financial outcomes.

• Develop and execute an enterprise product and marketing strategy aligned with the Credit Union’s financial objectives, member needs, and growth priorities, with clear measures of success and accountability for results.
• Establish a strong working partnership with Enterprise Reporting & Analytics and Finance to identify business questions, prioritize analytical work, develop shared insights, and translate findings into product, pricing, marketing, and balance sheet decisions.
• Partner with Finance to translate balance sheet objectives into coordinated deposit, lending, and marketing strategies. Evaluate the effects of growth initiatives on funding mix, cost of funds, liquidity, net interest margin, and product and relationship profitability.
• Lead the development, evaluation, implementation, and ongoing review of product pricing and promotional recommendations within established approval authority. Incorporate competitive positioning, member value, funding costs, expected credit losses, operating costs, and financial return, as applicable.
• Model pricing alternatives and member responses, including rate sensitivity, deposit retention and runoff, internal balance migration, and loan demand. Distinguish new money and incremental growth from transfers among existing products and evaluate the full cost of promotional offers.
• Develop and maintain product economics models, growth forecasts, business cases, and scenario and sensitivity analyses in partnership with Finance and Enterprise Reporting & Analytics. Document assumptions and evaluate expected balances, revenue, expenses, profitability, and return on investment.
• Compare actual results with forecasts and business cases, investigate variances, and update assumptions and recommendations. Use findings to adjust pricing, product design, campaigns, and resource allocation.
• Own the creation, implementation, maintenance, and continuous improvement of Product and Marketing dashboards, scorecards, and recurring and ad hoc…