HCP Marketing Lead Rheumatology
Atlanta, Fulton County, Georgia, 30383, USA
Listed on 2025-11-28
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Healthcare
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Marketing / Advertising / PR
Marketing Manager, Marketing Communications
Job Description
Make your mark for patients
We are looking for a HCP Marketing Lead to join us in our Rheumatology Marketing team, based in our Atlanta, GA office.
About the roleAs a Rheumatology Marketing Lead, you will steward UCB brands to market leadership by developing and implementing impactful marketing campaigns.
Who you'll work withThis role will report to a Rheumatology Brand Lead and you will work with Marketers across the Immunology Business Unit, including marketers responsible for HCP promotion, Digital promotion, Peer-to-Peer, Patient, and Payers. You will collaborate closely with colleagues in Sales, Medical, Insights, Learning & Development, Finance, and Compliance.
What you will do- Lead development of compelling messages, claims, and creative content living into the overall brand vision set by UCB organizational leadership.
- Shape integrated HCP marketing strategies, executing core tactics to drive adoption of a launch brand.
- Partner with Marketing, Operations, Field Sales, and Learning & Development to optimize promotional content and ensure effective delivery of digital and print assets to the Field Sales team.
- Provide updates to commercial leadership teams for awareness and alignment.
- Lead content development from initial concept through the Review Committee (RC) process (medical, legal, and regulatory review) to approval.
- Collaborate with agencies on creative content development; oversee budget updates and accruals.
- Partner with UCB Learning and Development team and sales leadership for new hire and ongoing training.
- Operate at the highest level of UCB compliance and professional standards; compliance is integral to how we operate within UCB. Adherence to compliant behavior is expected and demonstrated by embracing ethical decision‑making practices and guidelines in all aspects of our organization.
- Bachelor's degree required.
- At least 5+ years of experience in the pharmaceutical industry, preferably a minimum of 2 years of experience successfully executing HCP‑focused campaigns.
- This is a hybrid role (working from home and in‑office) based in the UCB US Corporate offices in Atlanta. Candidates must be based in, or willing to relocate to, the Atlanta area.
- Willingness/ability to travel domestically and internationally, up to 40%.
- Can independently lead projects through a Medical/Legal/Regulatory review.
- Excellent written and verbal communication skills with the ability to craft compelling promotional stories and messages.
- Strong time management, project management, and budget management skills.
- Proven experience working with cross‑functional partners in a matrixed organization (Sales, Marketing, Learning & Development, Medical, Regulatory, Compliance).
- Understanding of data analysis and insight generation to inform strategic decisions.
- Proficiency with Veeva CRM, Veeva Vault, MS Office (especially PowerPoint and Excel) or similar required. This position reasonably anticipated base salary range is $104,400 to $137,000 per year. The actual salary offered will take into account internal equity and may also vary depending on the candidate's geographic region, job‑related knowledge, skills, and experience, among other factors.
If this sounds like you, then we would love to hear from you!
About us
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We have over 9,000 people in all four corners of the globe, inspired by patients and driven by science.
Why work with us?At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet.
Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to…
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