Community Outreach Strategist Pathways

Zarminali Pediatrics is building the nation's leading pediatric multispecialty group, focused on supporting families to shape healthy futures for their children – from birth through adulthood – by completely transforming the way pediatric care is delivered nationwide. We are tackling today's challenges of increased administrative burden on clinicians and a siloed approach to pediatric care through intentional design of care delivery, enhanced by leading technology and collaborative, expert care teams.

Our name, inspired by our founder's daughter's name – Zarmina – means “something that is more precious to you than gold”. We couldn’t think of anything that better represents the way parents and caregivers hold the relationship with their children as the most valuable gift, and how we at Zarminali approach care for each child with equal reverence.

We strive for a healthier future for pediatric patients and a happier future for pediatric clinicians nationwide, and we are looking for people to join us in achieving this vision. If you are eager to join a growth stage company and be part of the early team that is shaping the foundation of both the company and the delivery of pediatric care, then this opportunity might be for you!

The Family Pathways Associate is a local marketing and community outreach strategist, responsible for growing Zarminali’s patient base through effective patient acquisition strategies. This role ensures a smooth, personalized onboarding experience for families into Zarminali clinics by proactively managing communication, registration, resource sharing, and care coordination, as well as building strong referral pathways with OB/GYNs, birthing centers, midwives, doulas, and other community partners to support clinic growth.

The ideal candidate is outgoing, compassionate, highly organized, and passionate about creating safe, welcoming spaces for families while fostering community-based referral relationships.

This role is hybrid with the flexibility to work from home while traveling throughout the local metro area.

• Serve as the primary point of contact for expectant families in their region.
• Conduct onboarding calls, clinic tours, and schedule “Meet-the-Doctor visits” (virtual or in-person) for interested families.
• Proactively build and manage referral pipelines with OBs, midwives, birthing classes, doulas, and other community partners through community-centered, relationship-driven sales tactics, both in-person and online.
• Conduct ongoing market research to uncover high-potential lead sources and develop community-informed outreach strategies to drive expectant family acquisition and clinic growth.
• Identify market opportunities to elevate the visibility of new or existing clinicians, including scheduling joint outreach efforts, promoting co-hosted events, and building clinician name recognition in target communities.
• Initiate the onboarding process and ensure pre-registration completion for expectant and transferring families.
• Collect family and insurance information, flag special needs, questions and/or concerns.
• Maintain consistent communication with families through scheduled check-ins and quick follow-ups to questions and resource requests via the portal, phone, email, etc.
• Monitor and improve onboarding workflows based on feedback.
• Track onboarding progress, monitor referral source performance, and maintain accurate data to support reporting on patient acquisition and engagement metrics.
• Evaluate referral sources and community-based patient engagement strategies, identifying opportunities to strengthen or expand partnerships.
• Coordinate internally with front desk, nurses, marketing team, and clinicians to schedule appointments, confirm patient needs, provide seamless onboarding, and develop community engagement strategies and events.

• Bachelor’s degree in a related field (e.g., child development, communications, marketing, public relations, healthcare administration, or public health), and at least 1+ year of experience in child development, community health, physician liaison, care coordination, patient-facing healthcare, sales,…