Digital Strategy Analyst - Market Access; Remote

California, US residents  ().

The job details are as follows:

We are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation. Our public benefit purpose is to provide a brighter future for patients through the development of novel pharmaceutical therapies; and technologies that expand the availability of transplantable organs.

United Therapeutics (Nasdaq: UTHR) seeks to travel down the corridors of indifference to develop treatments for rare, deadly diseases. We were founded in 1996 by a family seeking a cure for their daughter’s pulmonary arterial hypertension (PAH). Today, we have six FDA‑approved therapies that treat PAH, pulmonary hypertension associated with interstitial lung disease (PH‑ILD) and neuroblastoma, a rare pediatric cancer. Our near‑term pipeline seeks to develop additional therapies for PAH and pulmonary fibrosis (PF).

The cure for end‑stage life‑threatening diseases like PAH, PH‑ILD, PF, and many others is an organ transplant, but only a small percentage of donated organs are available to address the vast need. For this reason, we are working to create manufactured organs to address the shortage of kidneys, hearts, lungs, and livers available for transplant. We believe an unlimited supply of tolerable, transplantable organs will eliminate the transplant waiting list and cure end‑stage organ diseases for which transplant is not currently an option.

You are someone who is eager to be a pioneer and help set the standards in this newly developed role. You are proactive and creative and can navigate within defined regulatory pathways. You have experience translating strategy into high impact digital experiences, optimizing digital channels and leveraging data and tools to drive performance and insights. You enjoy a collaborative team environment and like to partner with teammates to meet objectives.

Ultimately, you are looking to work for a company that is innovative and inspiring where you can truly make a difference.

The Digital Strategy Analyst will partner closely with the Market Access Commercial Strategy Director and Program Access Resource (PAR) lead to develop and execute digital strategies that support payer engagement, education, and overall market access objectives at United Therapeutics Corporation.

• Partner with the Commercial Strategy Director and Program Access Resource (PAR) to translate payer strategies into cohesive digital engagement plans across multi‑channel digital approaches (microsite, email, paid media, and internal platforms)
• Partner with PAR lead on the development of digital strategy for payer‑facing initiatives, ensuring alignment with business goals, brand standards, and compliance requirements
• Manage the Market Access external website, including sign‑up workflows, domain blacklisting, approval of new members, and database oversight
• Maintain and enhance website content by regularly adding or refreshing approved promotional review board assets from Marketing, HEOR, and other cross‑functional teams
• Build brand awareness across digital channels targeted to the payer community
• Assist in planning, creating, and optimizing digital campaigns to expand affiliate marketing channels (e.g., SEM, SEO)
• Evaluate opportunities for paid digital advertising within social media and payer‑specific channels
• Monitor and analyze website and campaign performance using tools such as Google Analytics and UTMS, collaborating with internal teams to optimize metrics and user experience
• Conduct data analysis to identify trends, insights, and new opportunities that enhance payer reach and exposure
• Attend relevant conferences to strengthen clinical acumen
• Define and track digital KPIs in partnership with payer marketing leadership
• Collaborate with internal teams, including account directors, PAR lead, and brand leads, to ensure aligned and effective execution of digital campaigns
• Support continuous improvement efforts by identifying new digital opportunities, tools, and best practices
• Assist in managing vendor relationships as needed
• Conduct market research with the payer community to test messaging and creative assets