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Market Development and Outreach Specialist - Roanoke, VA - Hybrid

Remote / Online - Candidates ideally in
Charlottesville, Albemarle County, Virginia, 22904, USA
Listing for: Sentara Health Plans
Full Time, Remote/Work from Home position
Listed on 2026-07-24
Job specializations:
  • Healthcare
    Patient/Health Advocate, Health Education & Promotion
Salary/Wage Range or Industry Benchmark: 45000 - 65000 USD Yearly USD 45000.00 65000.00 YEAR
Job Description & How to Apply Below
## Market Development and Outreach Specialist
- Roanoke, VA
- Hybrid Apply remote type:
Hybrid locations:
Charlottesville, VAtime type:
Full time posted on:
Posted Todayjob requisition :
JR-99053
** City/State
** Charlottesville, VA
** Work Shift
** First (Days)
** Overview:**# Sentara is hiring a Market Development and Outreach Specialist!

This is a hybrid position.#
** Overview
* * The Market Development and Outreach Specialist plays a critical role in supporting Sentara Health Plans’ member engagement, retention, outreach, and community development efforts. This position conducts telephonic, community-based, and in-home outreach to members across the state, helping them understand their health plan benefits, access available resources, and remain actively engaged in their healthcare. Home visits are a required component of this role to support members who may benefit from direct, in-person engagement.
The Specialist serves as a liaison between members, community partners, healthcare providers, and internal departments. This role supports organizational initiatives designed to improve member satisfaction, close communication gaps, strengthen community relationships, and address barriers that may affect access to care.
Use of personal vehicle required.#
** Education
* ** Bachelor's Degree (Required)# #
** Certification/Licensure
*** No specific certification or licensure requirements#
** Experience
* ** Experience working with CRM Database (Required)
* Experience in customer service, public relations, outreach and advocacy (Required)
* Must have prior experience in health plan product support.
* Must be proficient in Microsoft Office Suite
* Looking for someone with great communication skills, knowledge of social determinants of health
* Experience working in JIVA, QNXTTalroo

Keywords: customer service, public relations, outreach, advocacy, JIVA, QNXT, social determinants of health, CRM
** Benefits:
Caring For Your Family and Your Career****•
** Medical, Dental, Vision plans
• Adoption, Fertility and Surrogacy Reimbursement up to $10,000
• Paid Time Off and Sick Leave
• Paid Parental & Family Caregiver Leave
• Emergency Backup Care
• Long-Term, Short-Term Disability, and Critical Illness plans
• Life Insurance
• 401k/403B with Employer Match
• Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
• Student Debt Pay Down – $10,000
• Reimbursement for certifications and free access to complete CEUs and professional development
• Pet Insurance   
• Legal Resources Plan  
• Colleagues have the opportunity to earn an annual discretionary bonus if established system and employee eligibility criteria is met.
** Sentara Health is an equal opportunity employer
** and prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it  support of our mission “to improve health every day,” this is a tobacco-free environment.
** For positions that are available as remote work,*
* ** Sentara Health employs associates in the following states:
** Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.### About UsSentara Health is a Virginia and Northeastern North Carolina based not-for-profit integrated healthcare provider that has been in business for over 131 years.

Offering hundreds of sites of care including 12 hospitals, PACE, home health, hospice, medical groups, imaging services, therapy, outpatient surgery centers, and an 858,000 member health plan.  The people of the communities that we serve have nominated Sentara “Employer of Choice” for over ten years.  U.S. News and World Report has recognized Sentara as having the Best Hospitals for 15+ years.  

Sentara offers professional development and a continued employment philosophy!
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