Paid Media Strategist; Remote

Paid Media Strategist (Remote US) - Future Opening

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high‑performing Paid strategies for enterprise SaaS businesses.

This role is listed internally as Account Strategist, Paid Media.

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and Linked In Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

• 3+ years experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, Linked In Ads, etc.)
• Proficiency with advertising platforms and tools such as Google Ads, Facebook Business Manager, Linked In Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize performance
• Ability to drive results and measure via OCT
• Proven and measurable success with mid‑market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; true problem solver
• Live on cutting edge, always seeking growth and sharing opportunities
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality‑obsessed and committed to advertising excellence
• Travel to visit clients approximately once per year, as needed

• Encompass core values through every interaction; internally and externally
• Effectively manage approximately five mid‑tier and enterprise accounts
• Meet and exceed department OKRs (client growth and goal attainment)
• Build client trust and relationships that create consistent renewals
• Cross‑sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making related to strategic direction for accounts

We have a set living wage. The annual base salary range for this position (US) is $70,000–$95,000 USD with potential for bonus eligibility. This salary range is an estimate; the actual salary may vary based on experience and other factors.

Benefits include medical, dental, vision plans, disability, and life insurance coverage for you and your family. Employer pays 100% plan for you and 50% for dependents. Additional benefits: mental health access via Spring Health, Headspace membership; gym pass; unlimited PTO; paid company…