Digital Strategist; Remote​/Gdm ( Group

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households.

GDM (Gray Digital Media) is a fast-growing digital agency that helps clients connect, grow, and thrive through innovative marketing solutions. We combine digital strategy, data-driven insights, and creative execution to deliver measurable results.

We are building a GDM Strategy team and hiring a Digital Strategist to join us. This front-line role is for a strategic digital thinker who makes what we have to offer at GDM simple, clear, and actionable — from digital products and platforms (Google Ads, Meta, GA4, Wide Orbit, OMS) to attribution and ROI reporting.

As a Strategist at Gray Digital Media, you'll be a strategic digital thinker who makes what we have to offer at GDM simple, clear, and actionable. In this front-line role, you will provide the expertise and guidance that empower client-facing teams to have stronger conversations, confidently recommend solutions, and show the real impact of digital advertising.

Duties/Responsibilities include, but are not limited to:

• Act as a subject matter expert on GDM's digital suite of products, platforms, and attribution tools.
• Provide client-facing teams with strategic guidance, talking points, and best practices to address evolving client needs.
• Translate technical product features and performance data into clear, business-focused value propositions.
• Deliver reporting and attribution insights that connect digital activity to ROI and measurable results.
• Stay current on digital trends and tools to provide client-facing teams with the latest industry information.
• Support platform access, campaign tracking, and implementation where technical expertise is required.

Qualifications/Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• 2+ years of experience in digital media, digital marketing strategy, or client solutions.
• Proficiency in, or the ability to quickly learn, Gray systems such as Wide Orbit, OMS, BI Tools) and digital platforms (Google Ads, DSPs, Meta Ads Manager, etc.).
• Strong communication skills, with the ability to translate technical and operational information into clear, client-ready insights.
• Skilled at bridging technical detail to business context to help teams position solutions effectively.
• Understanding of attribution models, ROI reporting, and performance measurement.
• Highly motivated, proactive, and collaborative.

Preferred

Skills:

• Familiarity with OMS and/or CRM tools.
• Strong knowledge of Google Analytics (GA4), Google Tag Manager, and attribution reporting.
• Prior experience supporting client-facing teams is a plus.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.