CRO Strategist

Overview

Join our team as a CRO Strategist at Flow Candy
. The role is full‑time, fully remote and requires 9am–5pm EST availability. You will drive measurable conversion rate improvements across eCommerce stores through data‑driven experimentation, UX optimization and deep customer behavior analysis. You’ll work closely with internal squads and clients to identify opportunities, design experiments and scale what works.

• Develop and execute full‑funnel CRO strategies for eCommerce brands across product pages, collections, carts and checkout.
• Plan, launch and manage A/B and multivariate tests. Build test roadmaps, prioritize experiments by impact, and ensure clean execution.
• Analyze qualitative and quantitative data from tools like GA4, heatmaps, recordings, surveys and customer behavior platforms to uncover friction and growth opportunities.
• Serve as a strategic CRO partner to clients. Lead weekly or bi‑weekly meetings, present insights, explain test results clearly, and align on next steps.
• Work closely with designers, developers, copywriters and success managers to ensure tests are executed with precision and speed.
• Identify usability issues and conversion blockers. Make data‑backed recommendations on layout, messaging, offers, trust elements and user flow.
• Participate in squad calls to deliver comprehensive updates and feedback on wins, challenges and blockers, ensuring clear communication and alignment with the team.
• Own CRO KPIs including conversion rate, AOV, RPV, checkout completion and funnel drop‑off improvements.

• 3+ years of hands‑on CRO experience for eCommerce brands, preferably in an agency environment.
• Strong experience running A/B tests and building structured experimentation roadmaps.
• Deep understanding of UX, consumer psychology and conversion principles.
• Proven experience using GA4, heatmaps, session recordings and survey data.
• Experience with Shopify app Shoplift is highly preferred.
• Experience with project management tool Click Up is highly preferred.
• Strong analytical skills with the ability to turn raw data into clear actions.
• Experience optimizing Shopify stores is required.
• High attention to detail and QA discipline across live tests.
• Strong communication skills for client‑facing strategy calls.
• Comfortable working with designers and developers in a fast‑paced environment.
• Experience with tools like VWO, Convert, Google Optimize (legacy), Hotjar, Post Hog or similar is a plus.
• High emotional intelligence and strong stakeholder management.
• Time management and prioritization skills in a remote environment.
• Results‑driven mindset with full ownership over performance outcomes.
• Aligned with our values:

• Competitive paid time off each year.
• 100% remote, work from anywhere in the world with reliable internet.
• All U.S. holidays off (fully paid).
• Direct impact on company growth in a fast‑scaling organization.
• Work with high‑growth, well‑known eCommerce brands.
• Learn directly from a senior team with deep lifecycle and CRO expertise.
• Flexible work culture that respects performance and personal life.
• Long‑term growth opportunities inside the company.
• Access to monthly employee profit program.

If you’re ready to apply for this role, click the button below to complete our application form. It only takes 5–10 minutes, and we’ll be in touch shortly after.

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