Senior UX​/UI Designer - Conversion & Product Lead

Senior UX/UI Designer – Conversion & Product Experience Lead About Alpine

Alpine Home Air is one of the largest direct‑to‑consumer HVAC companies in the U.S., with 20+ years of operational excellence and a highly sophisticated technical backend. We are now undertaking a complete transformation of our front‑end experience, including a full website redesign, a next‑generation System Selector tool, and a content‑driven buyer education platform.

• Lead UX strategy, visual design, and interface systems across the entire Alpine website
• Design high‑conversion landing pages for 100+ HVAC buyer intents
• Create the full UI and UX flow for our new System Selector tool (interactive guided buying experience)
• Build the Alpine design system (typography, components, responsive structure)
• Redesign mobile‑first user journeys with clarity, trust, and calmness
• Collaborate closely with engineering, product, and leadership to deliver pixel‑perfect implementation
• Contribute to brand identity refresh and visual storytelling across the site

• 5+ years of experience designing complex consumer‑facing products or e‑commerce experiences
• A portfolio showing elegant UX systems, clean visual design, and conversion‑focused thinking
• Ability to simplify complex decision flows into intuitive user journeys
• Strong visual taste and attention to detail
• Experience working directly with developers in a product environment
• Comfort with iterative design, prototyping, and data‑informed decisions

• Experience designing guided decision tools or configurators
• Experience in home services, e‑commerce, or marketplaces
• Familiarity with CRO principles

Alpine’s next decade depends on transforming our customer‑facing experience. Your work will directly reduce customer acquisition costs, increase trust, and shape the company’s front‑end identity.

• Group health insurance plus health savings account, 401(k), paid time off, paid holidays, life insurance, short‑term disability and more
• Paid educational and professional development training
• Work‑from‑home (remote) or hybrid Chicago‑based
• All computer equipment and training will be provided

Started in 2002, we are the first e‑commerce company to sell pro‑grade heating and cooling units directly to homeowners. As a team of forward‑thinking innovators, we are working to provide HVAC solutions to homeowners in a way that:

• Leads Americans away from using low efficiency and non‑renewable HVAC appliances and towards high efficiency and all‑electric ones, a key requirement for reducing the country’s dependency on fossil fuels and to slow global warming;
• Provides a shopping experience for customers that’s so easy it’s almost fun, having them exclaim “wow!”, enabled through extreme operational competency; and
• Prioritizes a harmonious win for customers, team members, the company and the environment.

Learn more and view all openings at:

Seniority level:
Mid‑Senior level

Employment type:

Full‑time

Job function:
Information Technology;
Industries:
Wholesale