Digital Marketing Strategist

Working for Equity Residential means being part of a community and striving to provide the best in apartment living, speaking boldly about new ideas for innovation, and inspiring creativity in the ways we work together. That’s what our Be.Think.

Play.

Live. culture is all about.

Under the direction of Senior Management, the Digital Marketing Strategist (Analyst) is responsible for supporting the marketing group by reviewing, analyzing, and evaluating digital marketing efforts and the impact of those efforts on the business. Focuses on paid search, web analytics, and partner site campaigns with the goal to increase traffic, move-ins, and revenue.

Please note:
Our current onsite work schedule requires attendance from Monday through Thursday each week, with remote work permitted on Fridays.

• Analytical. You see audits, data, and summary reports as a key resource, as they provide you with guidance and direction for your future decisions. You are comfortable researching trends, organizing data, and presenting your findings. Microsoft Excel is a tool you know how to leverage in order to successfully manipulate information into a user friendly format.
• Innovative. You thrive off thinking outside the box and pitching ideas that can be unconventional but align perfectly with the business’ objectives and identify. You constantly brainstorm and ask yourself “what if we did this?” when approaching new problems and scenarios, sometimes taking inspiration from campaigns, trends and philosophies that resonate with you personally.
• Knowledgeable. Through previous work and/or school experiences, you’ve been exposed to digital marketing campaigns and have been involved in projects supporting the performance of a website. You don’t need to be an expert, but your experience with targeted online marketing campaigns and reputation management is what will help you quickly transition into this position.
• Strong Communicator. Your writing and speaking skills are clear and effective, demonstrating your ability to be articulate and understood. We want your thoughts and input, based on your research findings and competitive analysis!
• Organized, Efficient, and Accountable. You are flexible and able to juggle the needs of changing priorities of the business. You multitask well, re-prioritize accordingly, and meet deadlines consistently. You have a keen eye for detail and pride yourself on delivering quality work.
• Team Player. You enjoy partnering with others —whether internal or external— in order to get work done and deliver great results.
• Passionate. Motivated. Eager to Learn. You ask smart questions, challenge the status quo, and regularly seek to understand. You invest extra energy to reach your goals. And when a special project arises, you volunteer.

• Drive digital marketing optimization through analytics for campaigns across multiple channels, including native, classified, social, email, referral, display, pay-per-click, pay-per-lease, and subscription sources.
• Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and tactical delivery plans for revising the campaign strategy.
• Research, drive thought leadership
  , and implement emerging media, trends and technologies.

• Coordinate marketing campaigns through budgeting, researching emerging trends, analyzing opportunities
• Monitor and report on all internal website performance
  , ensuring quick and proper resolution of any issues.
• Build and update project plans and schedules to communicate project status and progress to all stakeholders.
• Execute key assigned project tasks to ensure effective and timely implementation of new marketing initiatives.
• Analyze the performance of partner sites and internal campaigns to make actionable recommendations to enhance performance.
• Support and attend monthly performance calls with pay-per-action, regional and national partners, identifying opportunities for improved tracking, efficiency, and performance.
• Drive ongoing optimization of internal website performance using web analytics, site research…