Programmatic Manager

Company description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature.

Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3

Share. Our capabilities span the full customer journey—from creative and experience to Commerce and CRM—through specialized practices like Connected

CRM and the Publicis Commerce.

We’re looking for a Programmatic Manager. Programmatic and/or biddable media experience on the Amazon DSP is required. Candidates without Amazon experience will not be considered.

Candidates must reside in a commutable distance to Mars United Commerce's Chicago, New York, Detroit or Bentonville office.

• Partially client-facing role developing and flawlessly executing best-in-class connected commerce campaigns, mainly on the Amazon DSP.
• Hands-to-keyboard set-up, management, and optimization of campaigns on the Amazon DSP. Provide training and troubleshooting to the rest of the team on this platform.
• Work with eCommerce team to ensure full Amazon resources are being utilized, such as the Amazon Brand Innovation Lab and Amazon Marketing stack. Keep current on Amazon display/DSP innovations and new features.
• Supervise and train a Specialist/Sr. Specialist. This is a people-managing role. You will be responsible for training, setting goals, and overall supervision of the Specialist.
• Supervise creation of reports and presentations highlighting the campaign set-up and final plan with internal teams. Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results.
• Develop clear understanding of campaign set-up, performance and reporting structure and clearly set and communicate performance expectations with internal teams.
• Proactively communicate with Director and team. Proactive communication is especially important in today’s world of remote work.
• Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting.
• Management of program trackers and timelines.
• Management of vendor partners.

• Ability to proactively organize and prioritize workload to manage timelines and deliverables.
• Extremely high attention to detail.
• Sound decision-making skills based on industry, agency, and client knowledge.
• Prior hands-to-keyboard Amazon DSP experience required. Experience on The Trade Desk and/or DV360 is a plus.
• Experience with other retail media networks is also a plus (such as Citrus Ad, Criteo, Quotient, Promote IQ, Pacvue, Instacart, etc.).
• Experience with verification software (MOAT preferred), Google Ads, and Google Campaign Manager also a plus, but not required.
• Robust spreadsheet skills (both Excel and Google Sheets) with confidence to use, daily, basic formulas, advanced formulas, VLOOKUP, and Pivot Tables.
• Collaborative with willingness to listen and learn.
• Comfortable with proactive communication via email, Slack and ZOOM calls.

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