Temporary App Strategy & Growth Analyst; Project

JOB TITLE

Temporary App Strategy & Growth Analyst (Project-Based)

Reports to the Brand Marketing Director

None

Non-Exempt - Variable Hour

6002

January 2026

Position to last until September 2026

In-office at the Lynnwood Home Office

Zumiez is seeking a temporary analyst to partner directly with the development of a clear, aligned, and investment-ready 5-year app strategy and business plan. This role directly informs executive investment decisions and the future role of the Zumiez App in driving profitable growth. The analyst will help shape how the Zumiez app drives incremental sales growth by translating customer connection into measurable and scalable outcomes, giving leadership confidence in where to invest, how to operate, and how to win over the next five years.

The analyst will work as a true thought partner, not just a reporting resource, helping translate customer behavior, operational realities, and financial performance into a compelling strategic narrative supported by data, models, and insights. This role is ideal for an analyst who thrives at the intersection of strategy, analytics, and storytelling and is comfortable operating in ambiguous, high-visibility environments.

• App Strategy & Business Plan Development
  • Partner closely with Brand Marketing, App, Finance, Digital Marketings, IT, and Data leaders to build a 5-year app strategy and investment plan grounded in data, customer insight, and financial logic.
  • Translate strategic questions into analytical frameworks that clarify growth elvers, tradeoffs, and ROI.
  • Support definition of app-driven value across customer acquisition, engagement, repeat behavior, retention, and incremental sales.
  • Help structure and validate assumptions behind growth scenarios, forecasts, and operating models.
• Analytics, Modeling & Forecasting
  • Build and maintain financial and operational models that support long-range planning and investment decisions.
  • Analyze historical performance, trends, and customer behavior to inform forward-looking projections.
  • Support scenario planning (base, upside, and risk cases) to stress-test strategy and assumptions.
  • Partner with Finance, Data, and App stakeholders to align metrics, definitions, and forecasting logic.
  • Identify additional new and needed metrics to inform the App growth business case.
• Customer & Performance Insights
  • Translate data from surveys, App, and omni-channel sources into actionable customer insights.
  • Support segmentation analysis, experimentation insights, and performance measurement tied to app initiatives.
  • Identify patterns that explain what drives repeat behavior, loyalty, and incremental spend.
  • Ensure insights are translated into clear implications for strategy, roadmap, and investment.
• Executive Storytelling & Decision Support
  • Create clear, compelling outputs (dashboards, models, summaries) for senior leadership.
  • Turn complex analysis into simple narratives that support confident decision-making.
  • Support preparation for executive reviews, working sessions, and investment discussions.
  • Act as a connective layer between strategy, analytics, and operations.

• Required
  • BA/BS in Business, Economics, Marketing, Analytics, Finance, or a related field.
  • 3-6+ years of experience in analytics, business analysis, or marketing analytics.
  • Strong experience building models, forecasts, and analytical frameworks.
  • Advanced Excel skills; strong comfort working with large, complex datasets.
  • Experience with BI and data visualization tools (Power BI, Tableau, or similar).
  • SQL experience and comfort working with customer data warehouses.
  • Ability to clearly communicate insights to both technical and non-technical stakeholders.
  • Proven ability to operate independently in fast-paced, evolving environments.
• Preferred
  • Experience in retail, ecommerce, loyalty, or app-driven businesses.
  • Exposure to long-range planning, business cases, or investment modeling.
  • Experience supporting executive-level strategy or planning initiatives.
  • Familiarity with experimentation, segmentation, or customer lifecycle…