User Acquisition Manager

500M+ downloads. 77M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust , we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

• Planning, executing, and scaling web user acquisition campaigns across Paid Social channels, with a focus on high-intent, converting traffic
• Driving incremental growth through performance-focused campaign strategy and rapid experimentation
• Collaborating with product, analytics, and creative teams to create effective landing pages and campaign assets
• Generating insights from performance data and proactively identifying areas of opportunity
• Staying up to date with industry trends, platform updates, and evolving privacy regulations

• 2+ years of performance marketing experience in app user acquisition, preferably in high-growth environments
• Expert-level experience managing campaigns in Social channels (Facebook Ads, Tik Tok Ads, Snapchat)
• Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV
• Strong analytical skills, including advanced Excel or Google Sheets capabilities
• Proficiency using tools like Looker Studio, Funnel.io, or similar BI platforms to analyze and present performance data
• Comfortable using AI tools (e.g., ChatGPT, Claude, Google AI Studio) to boost campaign efficiency and ideation
• Strong communication and project management skills, with the ability to work cross-functionally
• Upper-intermediate or advanced proficiency in English
• Market research and competitors analysis

• Solid understanding of web attribution models and tools (e.g., last-click vs. data-driven attribution, first-party tracking)
• Experience with A/B testing frameworks and conversion rate optimization (CRO) for web
• Experience in Health Tech, Fin Tech, or other regulated industries
• Familiarity with server-side tracking, privacy-compliant measurement setups (e.g., Consent Mode, enhanced conversions)
• Experience with automation tools for testing and campaign management

Salary range from 3800 EUR

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.