Senior Manager, Marketing Operations

Title: Senior Manager of Marketing Operations

Location: Remote

The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college‑ and graduate school–bound students achieve their education and career goals through online and in‑person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House.

The company’s  brand is one of the largest online tutoring services in the U.S. It comprises a community of thousands of tutors who have delivered more than 22 million one‑to‑one tutoring sessions. The Princeton Review is headquartered in New York, NY. Follow the company on Linked In, You Tube and Instagram.

The Princeton Review/ is seeking a highly organized, solutions‑focused Senior Manager of Marketing Operations to strengthen the operational efficiency, coordination, and strategic execution of the marketing organization. This role is central to ensuring alignment, clarity, and timely implementation of initiatives that drive ’s growth, brand visibility, and organizational success. Reporting to the Vice President of Institutional Marketing and Corporate Communications
, the Senior Manager of Marketing Operations acts as a critical point of coordination—facilitating communication, supporting project execution, managing workflows, and ensuring that initiatives move forward smoothly and on schedule. The ideal candidate excels at project management, process optimization, marketing technology systems, and cross‑functional collaboration.

This role supports major enterprise marketing initiatives, including large‑scale website rebuilds, virtual events, and multi‑team campaign efforts. The Senior Manager also manages the marketing technology (Mar Tech) stack, oversees dashboards and KPIs, and collaborates closely with Sales Operations to ensure consistent campaign management, data flow, and performance reporting within Salesforce Account Engagement.

• Provide project management support for major cross-functional marketing initiatives, including large-scale projects such as the company’s website rebuild and the coordination of virtual events and webinars.
• Support the Vice President of Marketing by coordinating departmental initiatives, maintaining timelines, tracking progress, and ensuring key milestones are met.
• Research, recommend, and implement a project management software solution to improve workflow visibility, coordination, and operational efficiency across the marketing organization.
• Facilitate communication among internal stakeholders to keep projects organized, aligned, and moving forward.
• Assist in campaign tracking, performance analysis, and preparing insights and recommendations for leadership review.
• Manage and maintain the marketing organization’s Mar Tech stack, including platforms for marketing communication and automation (e.g., Pardot), website analytics (GA4), SEO (Moz or similar), CMS tools (e.g., Umbraco or Word Press), and social media management (e.g., Hootsuite or Sprout Social).
• Leverage the company’s current technology and research emerging marketing technologies—such as Salesforce Marketing Cloud web personalization—to identify opportunities for innovation, efficiency, and expanded capabilities.
• Ensure Mar Tech tools are properly integrated and leveraged to support campaign execution, data monitoring, and performance benchmarking.
• Oversee Mar Tech utilization to support scalable marketing processes and enable actionable performance insights.

• Create, manage, and continuously enhance a comprehensive marketing dashboard to track KPIs, monitor campaign and channel performance, and discover trends for senior leadership.
• Prepare clear and actionable performance reports and insights to guide strategy and ongoing optimization.
• Support data integrity efforts through consistent documentation and process alignment.
• Collaborate closely with Sales Operations to ensure alignment between…