Digital Marketing Manager ~ Alice ~ Remote

Position: Digital Marketing Manager ~ Hello Alice ~ Remote (USA)
# Digital Marketing Manager ~ Hello Alice ~ Remote (USA)## Hello Alice
** Location**, ,
** Experience
* * 5-10 yrs
** Job Type
** Full Time
** Date Posted
** January 26, 2026---###
** JOB SUMMARY
** As the Digital Marketing Manager, you will be responsible for developing and executing comprehensive digital marketing strategies that drive awareness, acquisition, and engagement across all digital channels supporting Hello Alice’s mission to serve small businesses. This role involves leading marketing team members, managing vendor relationships, and executing campaigns across email, social media, website/SEO, and emerging AI-powered answer engines.

You will act as both strategist and practitioner, developing data-driven marketing strategies while participating in creating campaigns, analyzing performance, to optimize results. This role requires strong project management capabilities to coordinate work across stakeholders, manage competing priorities, and operate within an agile workflow environment. You must be comfortable using AI tools to enhance productivity and efficiency, and adept at translating complex data into actionable insights and compelling narratives for executive leadership.

Success in this role requires excellent communication skills, sound judgment in prioritization decisions, and the confidence to provide strategic counsel to senior leadership.

This role reports to the Chief Executive Officer.###
** KEY RESPONSIBILITIES**
* ** Strategic Planning & Execution:
** Develop and execute comprehensive digital marketing strategies across all channels. Translate business objectives into actionable marketing plans with clear execution strategies and measurable outcomes.
* ** Agile Workflow Management:
** Manage marketing workflow using agile methodologies, including work period planning, daily standups, and retrospectives. Coordinate work across multiple stakeholders and program managers, managing competing priorities and requests.
* ** Hands-On Leadership:
** Balance strategic thinking with hands-on execution. Willing to personally create campaigns, write copy, and analyze data alongside team management responsibilities.
* ** Team Management:
** Directly manage marketing team members and contractor relationships, providing clear direction, feedback, and professional development.
* ** Prioritization & Decisioning:
** Prioritize and deprioritize work effectively. Making clear decisions about what gets shifted when urgent priorities arise. Maintain capacity buffers for ad-hoc requests protecting core planned work.
* ** Project Management Systems:
** Maintain project management systems (e.g., Jira) to ensure transparency, accountability, and efficient workflow. Maintain clear request intake processes to maintain organized workflow management.
* ** Email Marketing:
** Manage end-to-end email strategy including campaign creation, automation flows, segmentation, A/B testing, and performance optimization.
* ** Social Media Management:
** Develop and execute social media strategy across platforms, balancing organic content with paid promotion to reach small business audiences.
* ** Website & SEO:
** Oversee website content strategy, site map management, technical SEO, and ensure content discoverability through both traditional search engines and AI platforms.
* ** Answer Engine Optimization:
** Implement strategies to ensure Hello Alice appears in AI-generated responses across ChatGPT, Perplexity, Claude, and similar platforms.
* ** Data Analytics & Insights:
** Monitor and analyze marketing metrics on a daily/weekly basis across all channels. Develop dashboards and reports that clearly communicate performance, trends, and ROI to executive leadership.
* ** Vendor Management:
** Manage relationships with marketing vendors and agencies, ensuring clear deliverables, performance tracking, and effective partnerships.
* ** Executive Communication:
** Communicate effectively with executive leadership, providing regular updates on campaigns, performance, and resource needs.
* *
* Cross-Functional Collaboration:

** Collaborate across sales, product, programs, and other teams to align marketing efforts with business goals and ensure…