SEO Strategist

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

• Collaborate closely with the SEO Team Lead to plan and deliver content and market analyses that strengthen visibility across organic and AI search for a major e-commerce brand.
• Lead content visibility audits across Google and AI surfaces to assess presence, rankings opportunities.
• Analyze content performance to identify top and bottom performers and recommend strategic improvements.
• Conduct entity and topic modeling to define priority themes and surface visibility opportunities across traditional search, AI search, Reddit, You Tube and Tik Tok.
• Perform AI and organic competitive benchmarking to evaluate where competitors outperform in content, structure or execution.
• Support reporting by integrating AI metrics into dashboards.

• Create, execute & manage day-to-day organic search projects such as metadata optimization, keyword research and on-page copy optimizations.
• Support reporting and analysis deliverables, such as keyword mapping, SEO audits (technical, competitor and content), monthly/quarterly readouts and ad hoc data pulls.
• Monitor SEO performance of the client site and be able to effectively communicate site issues that are impacting performance.
• Collaborate with team members on our paid search, UX and creative teams to ensure SEO recommendations are delivered with the larger client goals in mind.
• Review all relevant material or attend meetings to gain a full understanding of our client’s marketing/site goals and objectives

• 1-3 years Search Engine Optimization (SEO) experience, preferably in agency setting.
• Has a basic understanding in how to conduct keyword research, SEO metadata optimization, SEO tags (e.g. header tags, alt text), internal link recommendations and technical SEO auditing, including, but not limited to, site speed reports, mobile friendliness tests, structured data and search engine crawl barriers
• Understanding of SEO tools such as Google Search Console, Screaming Frog and enterprise reporting tools like Bright Edge, Conductor, SEM Rush and/or Ahrefs
• Strong presentation skills, including the ability to communicate recommendations and outcomes in both written and verbal forms.
• Strong leadership, organizational, time management and attention to detail.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation,…