Marketing Systems and Analytics Manager

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Timely Care
Timely Care is higher education’s most trusted virtual health and well‑being provider, serving millions of students, educators, and staff at 400+ campuses nationwide. Founded in 2017, Timely Care pioneered the first telehealth solution built exclusively for higher education, with a mission to foster student success and improve the health and well‑being of campus communities. Today, its comprehensive suite of services – including mental health counseling, on-demand emotional support, medical care, psychiatric care, health coaching, basic needs assistance, faculty and staff guidance, success coaching, peer support, and self‑guided wellness tools – expands the breadth of campus resources and empowers student success.

Timely Care is seeking a Marketing Systems & Analytics Manager to play a key role in optimizing and integrating the marketing technology stack to drive performance, insights, and revenue growth. Reporting to our VP, Revenue Marketing, this role ensures seamless collaboration between marketing, Rev Ops, and data teams to enable scalable demand generation, accurate reporting, and data‑driven decision‑making across the organization.

Timely Care’s primary location is Fort Worth, Texas. This is a remote position, reviewing candidates across the country.

• Own the strategy, optimization, and management of the marketing technology stack: 6sense, Hub Spot, Salesforce, Qualified, and Salesloft.
• Drive utilization, integration, and alignment of tools to support marketing and sales workflows.
• Oversee marketing system execution, ensuring efficiency, accuracy, and best practices in lead management, lead scoring, routing, and funnel design.
• Define, maintain, and continuously improve the marketing funnel framework and lifecycle stage definitions.
• Educate and train the marketing team on tool adoption and data‑driven workflows to maximize value from the tech stack.
• Reporting, Analytics & Insights
• Develop and maintain advanced marketing performance reporting dashboards across campaigns, pipeline, and revenue contribution.
• Own forecasting and planning models to support marketing leadership in setting and tracking goals.
• Deliver campaign performance analysis, pipeline reporting, and attribution modeling to evaluate marketing impact.
• Support financial reporting, including ROI, CAC, and LTV analysis.
• Provide data‑driven insights and actionable recommendations to marketing leaders and stakeholders for weekly, monthly, quarterly, and board‑level reviews.
• Champion and operationalize AI tools and automation across the revenue marketing organization.
• Proactively identify opportunities to leverage AI for efficiency, analytics, and performance improvement.
• Enable, educate, and train the marketing team on practical AI use cases within workflows.
• Partner closely with Rev Ops and Data & Analytics to ensure alignment across systems, data integrity, and unified reporting.
• Serve as a member of the Data Hygiene Committee, driving system accuracy, data cleanliness, and compliance.
• Collaborate cross‑functionally to ensure end‑to‑end visibility from marketing efforts to revenue outcomes.
• Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.

• Required
• 3+ years of experience in marketing systems, operations, or analytics roles with direct ownership of Mar Tech strategy and reporting.
• Hands‑on experience with 6sense, Hub Spot, Salesforce, Qualified, and Salesloft (or comparable platforms).
• Proven ability to translate marketing and business goals into technical solutions and measurable KPIs.
• Advanced reporting and data analysis skills (e.g., Excel, Tableau, Looker, or similar BI tools).
• Strong understanding of B2B SaaS marketing funnels, attribution, and performance metrics.
• Excellent communicator with the ability to synthesize insights and recommendations for executives and peers.
• Proactive, positive, and high‑energy team player with a growth mindset.
• Preferred
• Experience managing complex marketing and…