HubSpot Marketing Specialist; Remote

Overview

What We Do
We help Financial Professionals build and grow their business in a variety of different ways. With over 40,000 clients benefiting from our innovative solutions, we are dedicated to transforming their marketing efforts into growth engines. FMG is the leading all-in-one digital marketing platform empowering financial advisors, insurance agents, and enterprises with scalable and compliant marketing solutions designed to drive organic growth.

FMG consistently ranks #1 in market share and customer satisfaction in the T3 Software Survey Report. Our centralized platform enables users to manage websites, email, texting, social media, events, blogs, videos, and more all in one place.

About Our Culture

At FMG, we have crafted an extraordinary work environment that balances hard work with team spirit. Since our inception, we have grown into a thriving community of 450+ employees worldwide. Our fast-paced, results-driven culture supports a healthy work/life balance, ensuring team members feel fulfilled personally and professionally. Collaboration and open communication are at the heart of what we do. We invest in motivated, successful individuals who excel inside and outside the workplace.

We’re building a winning team of A+ players and invite you to join this journey.

About The Role

The Hub Spot Marketing Specialist will be a hands-on player in the lifecycle of our digital marketing campaigns within Hub Spot. This role covers front-end execution (visually appealing, engaging campaigns optimized for conversion) and back-end operations (automation, data management, reporting). You will help ensure marketing efforts are trackable, scalable, and impactful, contributing to pipeline and revenue. Compensation:
This position offers $55,000-$65,000 depending on skills, qualifications & experience.

• Email Marketing:
  • Create, schedule, and optimize engaging email campaigns for nurture, announcements, and promotions from inception to deployment
  • Collaborate with the marketing team to develop and implement new email templates and ensure brand consistency
  • Monitor email performance metrics (open rates, click-through rates, conversions) and recommend improvements
• Landing Pages & Forms:
  • Design, build, and optimize high-converting landing pages and forms within Hub Spot, ensuring a seamless user experience
  • Ensure landing pages align with brand guidelines and campaign objectives
  • Conduct A/B testing on landing page elements to maximize lead generation
• Campaigns & Attribution:
  • Set up new marketing campaigns within Hub Spot with linked assets (emails, landing pages, forms, CTAs)
  • Ensure proper attribution tracking for all content-related touchpoints
  • Develop and present clear campaign attribution reports to show the full customer journey and marketing impact
  • Understand campaign influence in Hub Spot and identify marketing touchpoints that influence leads and revenue
• Segmentation:
  • Develop and manage targeted audience lists based on marketing needs, leveraging existing data and collaborating with the data team
• CTAs (Calls-to-Action):
  • Develop, implement, and test Hub Spot CTAs to improve conversion rates across marketing assets
• Personalization Features:
  • Leverage Hub Spot’s smart content and dynamic email features to create personalized experiences and increase engagement
  • Contribute to the overall personalization strategy
• UTM Tracking & Ad Spend:
  • Create and manage UTM tracking parameters for all campaigns
  • Monitor and report on paid media performance and budget utilization within Hub Spot
• Marketing Events (Support):
  • Support marketing events by creating registration pages, confirmation emails, and engagement tracking within Hub Spot
  • Access to a private and secure workspace, with regular duties as outlined by the supervisor
  • Internet connection requirement: 5 Mbps down / 3 Mbps up

• 3+ years of hands-on experience with Hub Spot Marketing Hub, including campaign execution, automation, reporting, and data management
• Proven ability to design and optimize engaging email campaigns and high-converting landing pages
• Strong understanding of email marketing best practices, segmentation, and lead…