Intermediate Email Marketing Specialist

About Us

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.

Digital / Online Marketing

Transamerica is organized into three distinct businesses. These include
1) World Financial Group, including Transamerica Financial Advisors,
2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and
3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs. Transamerica employs nearly 7,000 people. It’s part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide.

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Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking, reporting and analytics.

• Build and deploy emails, automations, and customer journeys using Salesforce Marketing Cloud
• Manage assets within Email Studio, Automation Studio, Journey Builder, Content Builder, and Contact Builder
• Leverage AMPscript, SQL, and data extensions for dynamic content and audience segmentation
• Support campaign setup, QA, scheduling, and monitoring
• Collaborate with internal teams to improve campaign performance, personalization, and customer experience
• Help document platform processes, campaign guidelines, and performance best practices
• Analyze campaign performance and make data-driven recommendations
• Assist with team-wide projects and continuous improvement initiatives

• Bachelor's degree in information technology, marketing or relevant field, or equivalent experience
• Two years of experience with marketing technology platforms and software (e.g. Salesforce Marketing Cloud)
• Analytical and problem-solving skills
• Excellent written and oral communication skills
• Ability to handle multiple priorities and meet deadlines

• Financial services experience (e.g. Retirement, Life Insurance, Investments)
• Familiarity with tools like Litmus, Tableau, Seismic, or OFTs
• Knowledge of project management methodologies
• Strong technical skills in AMPscript, SQL, segmentation, and dynamic content
• Experience working with relational data, data extensions, and subscriber management
• Understanding of email deliverability, CAN-SPAM compliance, and best practices
• Excellent attention to detail, organizational, and problem-solving skills
• Exposure to additional platforms (e.g., Mailchimp, Hub Spot, Marketo)

• Hybrid Environment

The salary for this position generally ranges between $65,500-$74,000. This range is an estimate, based on potential employee qualifications, operational needs and other considerations permitted by law. The range may vary above and below the stated amounts, as permitted by Colorado Equal Pay Transparency Rule 4.1.2.

This position is also typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at Company Discretion.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Beware of fake job offers! We’ve been alerted to scammers impersonating Transamerica recruiters, particularly for remote positions.

Please note:

• We will never request personal information such as  payment for equipment upfront.
• Official offers are sent via Docu Sign following a verbal offer—not through text or email.

This job description is not a contract of employment…