Senior Product Marketing Manager

About Jimdo

We exist to unleash the power of the self-employed - helping solopreneurs and micro-businesses thrive by doing what they're passionate about and removing the complexity of building lasting, successful businesses.

Jimdo started in 2007 when three school friends built a website builder in a Northern German farmhouse to help everyone build a presence online. Today, we're a profitable, remote-first company with 220+ people from 50+ nationalities working across 15+ countries. We've helped build over 36 million websites to get online across the world.

We're more than just a website builder. We're an AI-powered platform that helps self-employed people actually run and build successful businesses — from getting found online, winning customers and running their business with a peace of mind by knowing exactly what to do next to move forward.

At the heart of Jimdo is a strong belief in personalized, data-driven guidance. Our platform combines design, business tools, and an AI-powered core that turns real customer data into clear insights and next steps helping our customers focus on what moves their business forward.

We are looking for a Senior Product Marketing Manager to own how our products go to market and gain traction—from positioning to messaging to adoption. If you thrive on translating product vision into clear, actionable narratives and strategies that drive growth, this role is your opportunity to lead, shape, and scale impact across our teams and customers.

As Senior Product Marketing Manager, you'll be the go-to expert for positioning and go-to-market (GTM) strategy. This isn't a "support function"—you'll drive clarity and alignment across Product, Marketing, Growth, and Customer Experience. You’ll be instrumental in transforming Jimdo from a website builder into a true growth partner for solopreneurs, with messaging that resonates and drives adoption.

• Own the product positioning, segmentation, and messaging for Jimdo’s product suite, ensuring clarity, consistency, and alignment across all touchpoints.

• Define and maintain value propositions grounded in customer Jobs-to-be-Done and real outcomes, not internal assumptions.

• Create, maintain, and socialize messaging frameworks used across website, lifecycle, acquisition, and internal enablement.

• Lead go-to-market (GTM) strategy for new products, major features, pricing, and packaging changes.

• Define target segments, rollout plans, success metrics, and GTM readiness requirements to ensure adoption, not just awareness.

• Translate customer research, market trends, and competitive analysis into clear, differentiated positioning and GTM decisions.

• Build alignment across Product, Growth, Lifecycle, Brand, and Creative teams to ensure narrative clarity and internal confidence.

• Deliver enablement assets like launch briefs, narrative decks, explainer content, and FAQs that empower internal teams to execute effectively.

• Guide messaging implementation across lifecycle, website, and in-product comms—ensuring execution aligns with strategic intent.

• Monitor messaging performance and adoption metrics, then rapidly iterate based on results and feedback.

• Maintain boundary discipline—focusing on direction, clarity, and strategic input, not tactical campaign execution.

• 7+ years of experience in Product Marketing, Product Strategy, or similar roles in SaaS, digital products, or product-led growth (PLG) environments.

• Proven track record owning and executing end-to-end GTM strategies, with measurable success in product adoption and market traction.

• Deep experience in defining and implementing product positioning, customer segmentation, and messaging frameworks.

• Strong knowledge of customer research methodologies, including JTBD, and the ability to translate insights into actionable strategies.

• Proficiency in competitive analysis and crafting compelling differentiation narratives.

• High competency in cross-functional collaboration and stakeholder management—especially with Product, Growth, and CX teams.

• Skilled in creating internal enablement content that drives clarity and alignment.

• Familiarity with SaaS metrics, marketing tools, and…