Associate Performance Marketing Manager; SEO​/SEM

Position: Associate Performance Marketing Manager (SEO/SEM)
Location: Town of Vermont

# Associate Performance Marketing Manager (SEO/SEM)## King Arthur Baking Company
** Location**, ,
** Salary**$80,400-$108,600 per year USD
** Experience
* * 3-5 yrs
** Job Type
** Full Time
** Date Posted
** February 3, 2026---###

Job Description
** Meet Us:
** King Arthur Baking Company has been sharing the joy of baking since 1790. Headquartered in Norwich, Vermont, we’re the ultimate baking resource – providing education, inspiration, and the highest quality products, all while fostering connections and community through baking. Our superior flours and mixes are available in supermarkets nationwide, and our direct-to-consumer business – website and retail stores – offers an even wider selection of specialty baking ingredients, mixes, gluten-free products, baking tools, and more.

We bring baking education to millions of bakers through our cookbooks, podcast, recipe app, website, and baking school. We’re proud to be 100% employee-owned, which means everyone who works here has a real voice and a shared stake in what we do. This creates a strong sense of community built on trust, teamwork, and love of baking. As a benefit corporation, we’re committed to the best interests of all our stakeholders – employees, our local communities, our broader community of bakers, and our planet.

Join us and help spread the joy of baking. King Arthur – where, as an employee-owner, your passion and ideas can truly make a difference.
** The Position:
** The
** Associate Performance Marketing Manager
** helps guide efforts in driving organic and paid media performance. They will drive both paid media and SEO performance by managing digital ad campaigns, developing and executing search strategies, and partnering with content and technical teams. Using data, testing, and cross-functional collaboration, they ensure search and paid efforts support broader marketing goals and deliver measurable results.
** The Benefits:
** Yes, we have the regular “stuff” – medical, dental, vision, company paid short- and long-term disability, life insurance, paid parental leave, paid time off to rest, paid holidays to have fun, a 401(k) with a company match. But here’s what makes us different: 40 paid volunteer hours a year, profit sharing , participation in the Employee Stock Ownership Plan (ESOP)  and knowing that those working with you are dedicated and engaged co-employee owners that believe in you and your extraordinary abilities to move us all forward.
** The

Location:

** Hybrid combining working from home, and onsite in White River Junction VT roughly 1 day per month, and 3-4 days each quarter. Ideal candidates will be located within a 2–3-hour drive of our offices.
** The Pay:** $80,400 to $108,600 annual salary; commensurate with experience.###
** Essential Duties and Responsibilities
**** Paid Media Campaign Management
*** Day-to-day management of paid media campaigns across Google, Bing, Meta, and other digital advertising platforms.
* Optimize bidding strategies, ad copy, and landing pages to maximize ROI.
** SEO Strategy & Execution
*** Develop and implement comprehensive SEO/AEO/GEO strategies to improve organic search rankings and traffic.
* Conduct keyword research, competitive analysis, and site audits to identify opportunities.
** Content Collaboration
*** Partner with editorial and ecommerce teams to ensure SEO best practices are embedded in content creation.
* Provide guidance on keyword targeting, metadata, and internal linking.
** Technical SEO
*** Work with web development and UX teams to address technical SEO issues (e.g., site speed, crawlability, structured data).
* Monitor and improve site architecture and mobile optimization.
** Analytics & Reporting
*** Track, analyze, and report on SEO and paid media performance using tools like GA4, Looker Studio, Ahrefs and SEMrush.
* Provide actionable insights and recommendations based on data.
** A/B Testing & Optimization
*** Run experiments to improve CTR, conversion rates, and landing page performance.
* Use data to inform iterative improvements.
** Tool & Vendor Management
*** Evaluate and manage SEO/SEM tools and external agencies or consultants.
* Stay current with industry trends and platform…