Web Manager, CRO; US, Remote

Overview

Job Title: Web Experience Manager

Location: Remote (WFH) with location restrictions within the United States. For tax and compliance purposes, this role is open only to candidates that will work or reside in the following states: AR, AZ, CA, CO, FL, GA, , IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY.

Salary Range: $100,000 - $130,000 per year

Benefit Eligible: Yes

Classification: Full-time Exempt

Reports to: Director of Marketing

Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal — people, animals, and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn’s own journey of healing through nutrient-dense foods lit a fire that became Paleovalley.

From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide.

Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up.

We’re a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time.

If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we’d love to meet you!

Paleovalley is searching for a Web Experience & Conversion Optimization Manager who lives at the intersection of digital strategy, user experience, and performance optimization. You’ll own our DTC web experience across Paleovalley and Wild Pastures, managing custom, non-Shopify ecommerce sites and landing pages to ensure they’re fast, intuitive, accessible, and conversion-ready.

This role is built for someone who’s half marketer, half product owner, and fully obsessed with conversion. You understand how thoughtful digital experiences build trust, reduce friction, and help families choose real, nutrient-dense foods. As a curious experimenter and UX thinker, you love data, testing, and refining experiences — seeing each page, funnel, and PDP as a story waiting to convert.

• Own and maintain all Paleovalley and Wild Pastures web properties, ensuring content is current, UX is seamless, and design reflects our brand and mission.
• Manage and optimize our custom-built, non-Shopify ecommerce experience using proprietary tools and internal systems.
• Maintain clear site architecture, intuitive navigation, and strong technical fundamentals (tag hygiene, performance, accessibility).

• Analyze behavior, funnel performance, and conversion data to identify friction points and high-impact improvements across landing pages, PDPs, carts, and checkout flows.
• Design and execute A/B and multivariate tests with clear hypotheses, KPIs, and reporting.
• Develop and refine landing pages and PDP enhancements using HTML/CSS/JavaScript and internal tools.
• Support campaign testing across messaging, layout, offer positioning, and creative elements.

• Use analytics and behavior tools (GA, Hotjar, heatmaps, session recordings, SEO platforms) to diagnose issues and prioritize tests.
• Maintain accurate tracking and collaborate with dev, product, or data partners to measure CRO performance.
• Communicate insights and recommendations clearly to stakeholders and leadership.

• Partner with marketing, design, development, and lifecycle teams to implement winning variations and new experiences.
• Build and launch landing pages for promotions, launches, and demand-generation initiatives.
• Help shape a digital experience that supports…