Marketing Technology Specialist

Responsibilities

• Own day-to-day technical operations of marketing platforms including Meta Ads, Google Ads, Hub Spot, Hootsuite, Manychat, and analytics systems
• Configure, maintain, and integrate data between CRM, automation, advertising, and analytics platforms
• Ensure accurate tracking through tag management, event configuration, and cross-channel attribution models
• Collaborate with IT and external vendors to maintain system security and reliability
• Manage, update, and optimize the firm’s website and landing pages to maximize performance, SEO, and conversions
• Maintain functionality of content management systems (e.g., Word Press, Webflow, Wix, or equivalent)
• Implement tracking codes, conversion pixels, and form integrations between the website, CRM, and ad platforms
• Troubleshoot performance issues, plugin conflicts, and basic code errors (HTML, CSS, JavaScript, PHP preferred)

• Bachelor’s degree in Marketing, Computer Science, or related field
• 5+ years of hands-on experience managing marketing platforms and digital systems in a technology-enabled marketing environment
• Proficient in Meta Business Manager & Ads Manager, Google Ads, Hootsuite, Google Tag Manager, and Google Analytics 4, and Many Chat
• Proven experience maintaining and updating websites (front-end and back-end)
• Working knowledge of HTML, CSS, and JavaScript (PHP or Python a plus)
• Familiarity with CMS platforms such as Word Press, Webflow, or Squarespace, and understanding of SEO best practices
• Experience with CRM and marketing automation tools (Hub Spot, Salesforce Marketing Cloud, or Marketo)
• Data-driven mindset with ability to visualize, interpret, and communicate performance metrics clearly

• Certifications in Meta Ads, Google Ads, or Hub Spot
• Experience with API integrations, data pipelines, or ETL workflows
• Exposure to UX/UI optimization practices and accessibility standards
• Project experience implementing website redesigns or digital transformation initiatives
• Familiarity with SQL or Python for data automation (nice to have, not required)

• 401(k);
  Dental insurance;
  Health insurance;
  Vision insurance;
  Paid time off;
  Mental health support;
  Continuing education allowance;
  Home office allowance