Marketing Data Analyst

Overview

At Boldin, we believe financial confidence should be accessible to everyone. Money decisions shape our lives, yet too often people are left without the clarity or tools they need to make informed choices. We exist to change that. Boldin is a comprehensive financial planning platform that helps people understand their financial picture, make smarter decisions with their money and time, and plan for the future with confidence.

With over $20M raised and strong momentum, Boldin is entering a pivotal phase of growth. This is an opportunity to join a mission-driven team and help shape the future.

About The Role:

As a Marketing Data Analyst
, you will measure and analyze the performance of our marketing initiatives. You will act as the bridge between raw data and strategic marketing action. This position reports directly to the Head of Growth Marketing, with a dotted-line to the Manager of Data Engineering and Analytics, ensuring alignment between marketing strategy and data rigor. You will be instrumental in tracking key marketing performance indicators to drive data-informed decisions and optimize our growth efforts.

• Performance Measurement & Reporting:
  • Track, analyze, and report on marketing performance metrics (e.g., CAC, New Arrivals, Subscriptions, Cancels, Churn).
  • Develop and maintain Lifetime Value (LTV) to CAC ratio models to ensure sustainable growth.
  • Monitor full-funnel conversion rates, identifying leakage points from awareness to conversion.
• Strategic Insights & Optimization:
  • Identify trends and provide actionable insights to marketing and leadership teams to improve campaign efficiency and effectiveness.
  • Design and analyze A/B tests for landing pages, ad creatives, and email subject lines to scientifically prove what works.
  • Perform cohort analysis to understand retention behaviors and predict future revenue.
• Data Infrastructure & Integrity:
  • Collaborate with the Data and Analytics team to ensure data integrity, maintain reporting dashboards, and support data-driven decision-making across the marketing function.
  • Manage the marketing attribution model to correctly assign value to different marketing channels (Paid Search, Social, Organic, Email).
  • Troubleshoot tracking pixel issues and ensure campaign tagging (UTM parameters) is standardized.

• Operational Efficiency & Accuracy
• Report Availability & Timeliness:
  Deliver recurring weekly/monthly performance reports to the Head of Marketing and leadership by the agreed-upon deadline with 100% consistency.
• Data Integrity:
  Maintain a zero-defect standard for external and executive-facing data. Proactively identify and resolve tracking errors within 24 hours of detection.
• Request Management:
  Acknowledge and assess the scope of all ad-hoc requests within 48 hours, providing a clear delivery ETA.
• Dashboard Adoption:
  Drive usage of self-service dashboards. Measure success by active internal users and weekly dashboard views; goal to reduce manual data pulls by 30% in Year 1.
• Experimentation Velocity:
  Support the marketing team in increasing valid A/B tests launched per quarter through rapid test design and post-mortem analysis.
• Insight-to-Action Rate:
  Provide recommendations that are adopted to improve CAC or reduce churn.
• CAC Efficiency & Retention Improvements:
  Identify waste in paid spend to meet CAC targets and flag churn risk cohorts early to improve LTV.

• 2–4 years of experience in data analysis within a marketing or product growth function.
• Strong proficiency in SQL for querying databases.
• Experience with data visualization tools (Tableau, Power
  
  BI, Looker, or Google Data Studio) to create self-service dashboards.
• Advanced Excel/Google Sheets skills (Pivot tables, VLOOKUPs, index/match).
• Familiarity with Web Analytics tools (e.g., Google Analytics
  4).
• Familiarity with Product Analytics tools (e.g., Amplitude).
• Understanding of statistical concepts (significance, confidence intervals) relevant to testing.
• Strong data storytelling abilities to explain complex findings to non-technical stakeholders clearly and concisely.

Remote position

Salary Range: $95,000 - $140,000

This position offers a competitive salary between $95,000 and $140,000, depending on experience and qualifications. Salary may vary by location based on factors including cost of living. We are committed to paying our employees fairly and providing opportunities for professional growth and development.

We want to be as inclusive as possible in our hiring process. If you don’t have 100% of what we’re looking for, but you’re close to growing into the role, please still apply. We encourage applications from individuals of all backgrounds and provide reasonable accommodations during the recruitment process. If you require accommodations, please let us know, and we will work with you to meet your needs.

You may share your preferred pronouns in your application.